There’s something about needing to exceed the expectations and create the ‘wow’ factor that will inherently be something we strive to achieve as a team, when adding that need to planning an event for a bunch of event planners, well the pressure is really on!

The Grand, York though…somehow made the whole experience…effortless! With a special mention to Janet Scally who from the moment we outlined our brief made the entire 24 hours a whirlwind of York-based inspiration. The brief; half day workshop with excellent meeting room tech, people engagement activity x 2 (learning based and interactive), wind down and reflection time, an overnight stay and some excellent food and drink. Luckily we chose a hotel that for most of that brief it’s second nature! From the moment we stepped into the lobby (actually the platform at Newcastle *tip of the cap* to the customer service levels on London North Eastern Railway) at the hotel the staff couldn’t be more accommodating. Whisked into our meeting room ‘The Gibb’ for the morning to enjoy coffee on demand and some freshly baked pastries, whilst bathing in the natural daylight from the original double-glazing floor to ceiling windows. If anything, it was a little difficult to focus on ‘business at hand’ and not peek out at the sights and sounds of historical York, but the huge 90″ screen helped keep our attention. After a morning of business strategy, culture review and team awards, 🇬🇧 John Paul Addison 🔴🔵🟡/🟢 joined us for part two of our Insights Personality Assessment, we learned more about working as an effective team and how we all like to be communicated with – announcing our lead colours with personalised treat boxes.

Time for lunch, again no challenge for The Grand, York to serve an energy boosting, pescatarian lunch for a bunch of hungry event managers. Then we donned our new ten year anniversary t-shirts (shout out to Clothes2Order for the apparel and our own Alice Adams for the design) and headed to York Dungeon, our horrific* host Mark Mattinson (*on theme!) took us through the options for private hire, themed tours and seasonal changes to the visitor attraction before the whole team got locked up and ‘edutained’ (our take on education / entertainment) for the next 90 minutes.

Back into the sunshine before checking in to the 5 star luxury of our suites at The Grand, York cases already in our rooms, welcome chocolates, personalised note, branded stationery and obviously a fine selection of fine Yorkshire brews, could arguably make it a little difficult to drag ourselves out of the fluffy robes if we didn’t have the pièce de resistance still to come…

The Cookery School The Grand, York if you haven’t yet been is a treat for all the senses. One chilled glass of wine down, Luke, our chef and host for the evening took us through the intricacies of making our own vegan curry paste to set the scene for the main show, an express cookery class for cauliflower sweet potato and spinach curry with garlic and herb naan and lentil dahl. Cue the competitive ‘ready, steady, cook’ nature of your team and you’re in for an evening of fine dining, fantastic banter and an all round memory-making experience. We came away with a branded apron, lots of leftovers and the threat of returning on numerous occasions to complete one of the many upcoming classes they offer including dim sum making, french brasserie and Weber LLC essentials!

Back for a spot of shut eye before sampling York’s finest French toast for breakfast at ‘The Rise’ after an early morning steam, sauna and swim. All in all, The Grand, York set a bar of hospitality that we recognise and appreciate whole heartedly as we proudly proffer to offer ourselves. If you’re looking for somewhere to host a senior leadership team workshop, second-level private dining, a speaker dinner, a pre-event party with a little razzle-dazzle, or a people engagement event for a medium-sized team, stop the search… you can thank us later. If you need an introduction or a means of personalising the experience to suit your particular needs we’ll be happy to relive the memories with a detailed slideshow.

Steve is dedicated to leading every business to be the energy for great change in the world, and he has inspired many to make every action they take a force for good, including through Planet Mark’s esteemed annual awards recognising outstanding achievements in the sustainability space.

Over to you Steve…

BeaconHouse Events has been working with Planet Mark for over five years – how did it all start?

Very early on in the Planet Mark days, I was invited to be part of a design industry event in London. Sir Tim Smit, the co-founder of the Eden Project was speaking and one of the key topics of the day was sustainability. It transpired that Sarah and the team at BeaconHouse were the organisers of the event. I was really impressed with how this event had been put together and after experiencing the quality of what they deliver first hand I reached out to Sarah to see if we could get a piece of that too. 

That initial idea was the first Planet Mark awards which have gone on to become a highly anticipated annual event. We didn’t want it to be a formal sit-down dinner and speech, we wanted the experience to be much more theatrical, participatory, and with a faster pace. The venue was a theatre near The Angel in Islington, London and it was this incredible performance space with huge screens, just perfect for what we were looking for. We hit the right style from the get-go and we haven’t really deviated from that over the years since then. BeaconHouse Events brought our vision to life and we were on the same page from the start. We wanted something that celebrated the incredible work that individuals and businesses were doing in the sustainability arena, and it was key that it was action-orientated rather than the ‘business as usual’ approach you see at a lot of conferences. Cost can sometimes be a barrier for smaller businesses attending events like this, especially if you have to pay to take a table, and we wanted to create something that allowed everyone to celebrate their achievements, regardless of the size of their organisation. The brief was to create an impactful event with interesting speakers who engaged with the audience, rather than just becoming background noise, and have wrap-around experiences to carry that energy through to post-event too and BeaconHouse did that from the start – the only thing that has changed is that it has got phenomenally bigger since that first event in 2016. 

The Planet Mark Awards celebrate sustainable practices – how has the landscape changed in the UK since you first designed the event?

When we first launched the Planet Mark Awards ESG and net zero  were in their infancy. The awareness of our planet changing around us, the loss of biodiversity in nature, and the impact that this is having on our societies are so much higher than it was, and we have had to adapt and scale to reflect that. We believe that most people and organisations are responsible citizens at heart and as the market has grown, so has Planet Mark. As a result, our Awards have become more and more meaningful, and to win a Planet Mark award really means something to businesses these days, and the team at BeaconHouse understands that the event is a reflection of that.

Whilst we have Nikki Faigen our events manager, we always want to work with partners who are excellent in their specialist areas and BeaconHouse totally compliment our in-house team, so that together we can put on an event that is spectacularly good.

Is the process collaborative?

Absolutely. I put that down to both teams being open to collaboration and working to a strong brief with great enthusiasm. Events are so important to us that we have an events manager in-house, Nikki Faigen, but we have always wanted to keep our awards with the team at BeaconHouse because it is such a big undertaking and they do it so very well. I put a lot of that down to the leadership and clarity of vision that Sarah has, and Event Manager Katie has been with us from the start, so she understands our organisation and community inside out. The Planet Mark network now includes over 800 businesses and tens of thousands of people and BeaconHouse has a really strong understanding of that which translates into a symbiotic and collaborative relationship.

Our certification is based on data, and so detail is incredibly important to us across the whole organisation, all the way through to events. Katie works with our internal events team to focus on those small details that add so much to our awards and the logistics of the day are always seamless. Once we have the big picture and the vision for the event, then we can get into the details and I am always impressed that the team can do both so well. They can bring us to incredible venues, while also looking after everything from the staging, award entries, sponsors, and engagement with other key stakeholders. That is then fed into the relevant parts of the organisation so we can make sure that everything is aligned with our messaging and communication in the lead-up to the event and post-awards. 

What skills have particularly impressed you from BeaconHouse? Why do you enjoy working together?

Katie and the team are great at communicating with our team in a really straightforward and personable way, which completely aligns with how we operate. In the lead-up to an event the pressure can start to ramp up a little bit, but they are always really calm and thoughtful about helping us to make decisions that make the event successful.

I like working with people that I trust implicitly. In life, nothing ever goes completely as planned and it is all down to how you plan for and adapt to those bumps along the way. Sarah, Katie, and the team are meticulous planners – they look around corners to see things that could turn into issues, they jump on problems and I know that they will be solved. Their communication is second to none, and they also know how to have good fun in doing it which makes for a very positive working relationship.

Sustainability can sometimes go under the radar – how important is having an events portfolio as part of your business strategy?

Events are an incredibly important part of our business. When we created our certification, we recognised that there is value in three particular types of activity when it comes to sustainability. The first is measuring the impact of what you are doing, the second is to engage people in the process and the third is to communicate what you are doing. We take every opportunity to show that sustainability is interesting, exciting, and relevant to all of us – and bringing people together is a fantastic way of doing that. BeaconHouse Events can put on the most impeccable, exciting events that people feel proud to be part of. The people who win a Planet Mark Award are going above and beyond and delivering something extraordinary, so we want to give them the best experience possible to celebrate that success and inspire others with what is possible – the awards take that to another level.

Bringing people together is fundamental to what you do and the awards are a great way of communicating with external stakeholders – do your internal team take a lot away from them too?

Absolutely yes. The high standard of the awards makes people very proud of where they work and has a definite impact on morale. It is also one of the rare opportunities during the year when the whole team can come together, but it is also a chance for us to meet so many of the organisations that we work with in one place. The energy of the awards is truly uplifting. Everybody in the team looks forward to the awards, they serve as a reminder of the role that every person in the team plays in helping our members to unleash their potential and so we all look at them with a great deal of pride.

You are having big conversations at the Planet Mark Awards – can the structure of the event be a catalyst for innovation and action? 

We spoke to the leader of a member organisation just today who told us that they will never miss a Planet Mark Awards event because of the opportunity to be in a room with so many people doing incredible work. You can’t help but learn from the other people in the room and the energy and inspiration are infectious too. The event is set up for people to meet new people and have those important conversations, get fired up, and wake up the next day newly invigorated to do good work. The off-the-cuff conversations that people have at our awards are where the magic is. When you bring people together in a room, if there is a challenge or an issue to be resolved people are inherently ingenious, and relentless, in working together to solve some of the biggest problems that we are facing as a society and BeaconHouse is fantastic at curating an environment that gives space for those conversations to happen.

Thanks, Steve!

Find out more about how we bring Planet Mark Awards to life and to speak to the team about your event ideas email info@beaconhouse-events.com or call 0191 691 3456.

These staggering statistics show the enormous impact that the event industry is having on our planet, but we can’t make change alone. We know that there are brilliant initiatives, big and small, happening up and down the country when it comes to tackling food waste and creating sustainable catering experiences, and we are constantly inspired by the creativity that we see to tackle environmental issues. If we all commit to making small, considered practices within our industry, maybe we can start to turn the tide when it comes to food waste.

So, how can you create high-impact events that don’t cost the earth?

1. Partner with sustainable caterers

Where possible we partner with sustainable caterers to help us to reduce the amount of food wasted through our events. Magic Hat Café in Newcastle offers bespoke, freshly prepared catering for events, all created from food and drink destined for landfill. The team at Magic Hat collects food from hospitality venues and shops across the region and uses these surplus ingredients to make delicious food. We love working with the team and our delegates are always impressed with the quality of the catering they deliver. By partnering with an organisation like Magic Hat, you’re directly impacting the amount of food being wasted in the UK with every mouthful.

Make sure you communicate your sustainability goals to venues and catering teams, so everyone is on the same page when it comes to combatting food waste. We love to learn from our partner venues and organisations, by having an open conversation and sharing ideas you can make real change, rather than trying to combat the issue in a silo.

 

2. Don’t over cater

Try to accurately estimate the amount of people you are expecting at an event and try not to over-order when it comes to food and drink. We’ve found that serving food through sharing platters or ‘family style’, rather than in individual portions, reduces the amount of food wasted and also limits the amount of packaging being used per event. This method allows delegates to serve themselves according to their preferences, or how hungry they are and avoids plates of wasted food at the end of a meal. Why not provide branded food boxes so guests can take home food to enjoy later if they can’t quite finish everything during the event?

 

3. How are you disposing of waste?

While limiting the amount of waste produced is the goal, there will inevitably be some food waste left over at the end of your event. For the Dynamites Awards 2023, we worked with a North East based anaerobic waste digestion plant to dispose of excess food, converting it into renewable energy, biofertiliser, and biomethane Gas. The biomethane produced is also injected into the local Gas Grid, helping to heat local homes and businesses as a renewable alternative to natural gas. How amazing is that?!

If it is safe to do so, leftover catering and ingredients could be donated to local charitable initiatives like The People’s Kitchen so people in need can get a taste of the event too, rather than it being destined for the bin.

 

4. Get delegates involved

Engaging attendees in your sustainability efforts will help people feel more invested and foster a sense of shared responsibility while allowing you to communicate your sustainability goals authentically. Why not try incorporating integrative elements into your event like a waste sorting station where guests can learn about your recycling practices and feel like they’re doing their part? Provide interesting educational materials on the impact of food waste and what you’re doing to combat it, and signpost to charities or organisations where people can visit to learn more about mindful consumption.

 

5. Track and evaluate your success

Make sure that at every event you have a robust way of tracking how much food was wasted, and where you have started to see positive change. This will help you to build on your success and adapt future events to have even more impact. Don’t worry if it doesn’t seem like a lot at first, by making small changes together we can help each other to turn the tables on how much food is wasted in our sector. Share your success with your team and delegates so everyone can celebrate the part they played in your achievements.

For more information on how to create a sustainable and impactful event contact info@beaconhouse-events.co.uk or give us a call at +44 (0)191 691 3456

This might be a reaction to more colleagues craving connection with the rise of hybrid or remote working, global businesses looking for innovative ways to engage teams around the world, or simply a way to celebrate success and shared achievement after a turbulent few years – whatever the cause we are thrilled to see more organisations realising the power events have when it comes to retaining and attracting the best people.

Forget the boozy summer get-togethers and forced fun, these days leaders are looking to engage their teams with a diverse programme of events; keeping the momentum going with things like round-tables, dinners, awards ceremonies, or event programmes that bring people together in an authentic and considered way. We’ve been working with clients to utilise a mix of in-person, virtual, and hybrid event formats to engage audiences and empower as wide a range of people to attend as possible.

Engaged people are more committed to their place of work, tending to stay at their organisations longer and be more productive and effective when they are there. According to the 2023 ‘State of the Global Workforce’ report from Gallup, nearly 90% of UK employees are disengaged from their job and are either quiet or loud quitting. This puts the UK at 33 on Gallup’s table of employee engagement in European countries. Only Luxembourg, Spain, France, Italy, and Northern Cyprus scored lower.

So how do events help you to engage your teams in 2024?

1. Celebrate shared success and say thank you

People are busy, and when everyone is focused on the next thing to do it can be difficult to reflect on what has gone well and learn. An event is a collective moment to stop, give each other a pat on the back, and say thank you for all the hard work that has gone into the previous period. Truly thriving teams understand their purpose and feel like they are making a valuable contribution to the overall success of the organisation.

 

2. Connect multiple sites or remote teams

With the rise of remote or hybrid working patterns and teams often sitting across multiple sites and time zones, it can be difficult for people to feel connected to the organisation or their colleagues. Bringing people together at an event helps co-workers to interact away from the usual day-to-day, spend time with departments or people who they might not usually cross paths with, and strengthens their sense of belonging in the organisation – all things that directly impact the likelihood of them staying with the business long-term. Building real-life relationships with colleagues through shared experience leads to a strong sense of community and camaraderie, which in turn has a positive effect on teamwork, creativity, and collaboration.

 

3. Keep everyone informed

Be honest, how many times have you read a company update email or annual report cover to cover and retained that information? Yeah, thought so…

Events are the perfect tool to communicate important information or complex ideas in a way that is memorable and engaging. Inviting all colleagues to take part in a company-wide event will make your people feel informed and heard. When we have an understanding of the bigger picture, people are much more likely to be engaged with their particular role and how it fits with other priorities. We work with clients to understand the key messages that they would like taken away from the day, and from there, we devise the best strategy to convey the information to the people in the room – this could be anything from an engaging presentation, a panel session with the senior team, digital downloads for people to read post-event or opportunities for 360o discussions.

 

4. Boost morale and motivation

An event that is well put together, professional, and engaging shows that a business is authentic when it says it invests in employee development, learning and success – all things that are proven to boost morale and motivation. And don’t forget that events can be fun too! Giving people the opportunity to spend time away from their day-to-day jobs and let their hair down can invigorate tired teams, especially if it is at the end of a stressful period, rather than moving right on to the next priority.

 

5. Inspire new ways of working

Investing in an event for internal teams is an investment in their CPD and future learning. By understanding issues or barriers to success, we can find the perfect keynote speakers to fire up your team and get them thinking from a different perspective. Inspiring speakers, learning opportunities, and the chance to share their knowledge are powerful tools when it comes to engaging teams in 2024. By understanding a business inside out, we can devise the best tactics to encourage learning and problem-solving together. Creating a culture that champions learning, creativity, and innovation through events can unleash the full power of your people and drive sustainable growth and success.

 

What do our clients say?

“As we grow as a company, so does the scale and the ambitions for internal events, and BeaconHouse is with us every step of the way. It feels like a true partnership. They understand our company values, the kinds of experiences we want to give to our people and, importantly, what our people respond well to. We always know we are in very good hands with our events, strongly supported by BeaconHouse from the concept stage all the way through to evaluation.”

Julian Blake, External Relations | Opencast

To speak to the team about your event ideas for 2024 email info@beaconhouse-events.com or call 0191 691 3456.

In our new series, we’ll sit down with our clients to talk about what it is like working with our team and why events form such an important part of their business planning. First up we spoke to Rob Charlton, CEO of Space Group, a collective of four different companies working across the built environment, Space Architects, BIM. Technologies, bimstore and Twinview. Headquartered in Newcastle upon Tyne, Space Group operates globally, working with high-profile clients including universities, local authorities, and national names like Vistry Homes, Barratt Developments, and Lidl.

Over to you Rob…

BeaconHouse Events has been working with Space Group for a long time – how did it all start? 

I had to rack my brains a little for this one, it seems like such a long time ago. Space Group had been running an event called BIM Show LIVE in London for quite a few years and it had become huge, with almost 2000 people attending at one point. We’re not events people, we just wanted to use the event to spread a message. In 2017 we decided to move the event back to Newcastle and take back control of it a little but we didn’t really know any event management agencies in the area who could help us to bring it to life. By chance, I met Catherine at a meeting at Northumbria University and agreed to talk through what we were looking to deliver at the event and that was where it all began! BIM Show Live continued to be hugely popular after its return to the North, with 400 national and international delegates joining us over two days. BIM Show Live was one of the most trusted information-sharing platforms for Building Information Modelling (BIM), but we always endeavored to make it fun and engaging for the delegates – and BeaconHouse showed that they can take any brief and make the magic happen.

From there we worked together to create and develop _shift, an annual event that is focused on showcasing the decarbonisation of the built environment and the value of innovation in the industry, which forms a key part of our status as a BCorp. We also work with the team on One Space, our conference which brings together our internal teams.

 

What makes working with the team at BeaconHouse Events different? 

Since that first event together in 2017, BeaconHouse events have become an extension of our team, not just an external agency – every year we challenge ourselves to do something different and I always throw some challenging  ideas and watch the horror on their faces. The team at BeaconHouse always brings their brand of creativity to every project, but what I value is that they push back if an idea is over the top  and I really value their expertise and opinion on what is going to make the event the best that it can be. Sarah, Catherine, and now Katie always take full ownership of the event and that means that I know all of the detail is taken care of – they just take all of the logistical pain away.

On-site the BeaconHouse team keeps the day moving and you don’t get sidetracked. I’m always looking to Katie for what we should be doing and I know that she has an eye on timings, the AV, and all of those logistics so I just don’t have to worry and can enjoy the day.

Any events we have will always be through BeaconHouse Events.

 

Is the process collaborative? 

Absolutely. We work on the content for each event together and the team is very talented at finding the best speakers that align with what we are trying to achieve. Both sides will share ideas about people who might be a good fit, but it is always aligned with the budget and what is realistic. Sarah is a spreadsheet queen, our FD likes working with her because they speak the same language so they keep my feet on the ground when it comes to event spend. We work together at the start of the process to set that budget and we discuss each time we meet to make sure we have enough for what we want to do. Their financial management is very strong as an agency and their transparent way of discussing budgets is refreshing and gives me confidence in what they are delivering. There is a lot of trust there, and that’s what happens when you build a long-term relationship.

They liaise with our internal graphics and marketing experts to make the most out of the assets from the events, like video and photography to make it work hard on our social pages, website, and other platforms.

 

How important was it to you to partner with a North East based event partner? 

We want all of our partners to be based in the North East. It is really important to us as part of our BCorp commitment to maximise the local pound and it is great to find talented businesses that we can work with.

Over the years we have seen the team at BeaconHouse grow and develop; from working closely with Sarah and Catherine back in the BIM Show days, we have now seen Katie move through the business and take on _shift as very much her event, that’s a testament to the strength of the business and the great people they employ. That’s what’s good about working with relatively small businesses, you still have that owner connection that I enjoy, despite the team growing and evolving. Even as they are less hands-on with the events these days. Sarah and Catherine make a considered effort to keep in touch with me and they do that really well – there is nothing transactional about the way that they work and I never feel like it is just someone doing a job.

 

How have events shaped your strategy as a business? 

I’m a frustrated party planner, and you tend to spend time on the things that you enjoy doing, I love it and it is never a chore. Seriously though, I think we do it well and it is genuine – not just something to tick a box like you sometimes see in our sector. What we learned from BIM Show Live was if you have a level of familiarity then you can build a real rapport with your delegates that continues from year to year – for example, for ten years we had the same two brilliant guys MCing, a standard format that you can then play with and tweak. We’ve taken that learning through to _shift and use the time to bring together fantastic speakers for our clients, it’s not about selling Space Group, and you build a reputation and get people talking. We’ll hear people talking about the conference throughout the year and they look forward to it because it’s different from what other people are doing. Boozy lunches are great for some businesses, but that’s just not us.

 

Your team is based all over the world, how have events helped you to keep them engaged with business? 

Our One Space event is a quality event for our people. We work with BeaconHouse to make it professional, bringing in paid keynote speakers to inspire and support our learning. We are at our strongest when all of our four businesses are working together because there is absolutely nobody else doing that, so the One Space event is a fantastic opportunity for all of the businesses to come together and present what we are doing.

 

How important was it to find a partner that operated sustainably in the event space? 

To be honest, it wasn’t always on our agenda, but what has been good is that BeaconHouse has educated me on that during the journey. What I like is that when I have ideas that maybe aren’t sustainable, they push back and they are very innovative in how they approach sustainability. We re-use everything year after year so we limit the amount of waste, we have moved away from printed materials in favour of digital information and most recently our catering has been fully vegetarian, which I’ll be honest, I wasn’t sure about at first and had to be convinced. By the time we got to the event I had forgotten that we had made that decision and I didn’t notice that it wasn’t meat, it was just delicious. The team is always challenging what can be done and coming up with new ideas but it never feels like a gimmick – it’s just a core part of how they operate as a business.

 

As architects, how important is the venue to you? 

Incredibly important, and we work with BeaconHouse to find spaces that align with our brand and what we want to achieve with the event we chose the Henry Daysh building on the Newcastle University campus for the _shift and One Space conferences. That was strategic for a couple of reasons, one because it was a building that we designed and fitted out, but also because it aligned with the sustainability messaging of the event. As an existing building, there is a lot of embodied carbon in it, and it highlights our message that ‘creative reuse’ of buildings is more sustainable from an energy perspective.

Catherine and I visited the venue together to understand how we could work with the space to make it conducive to learning and the team worked with the director of estates at the University to take care of the contracts and logistics.

Choosing the right space is crucial to the success of the event and I know that the team put a lot of thought into how and why certain spaces are chosen over others. I hate events in boring old hotels, we have to keep it interesting.

Thanks Rob!

Find out more about how we bring _shift to life here and to speak to the team about your event ideas email info@beaconhouse-events.com or call 0191 691 3456.

Throughout the past year, our team at Hoults Yard has forged partnerships with leading businesses across various sectors, including emerging tech, education, innovation, architecture, healthcare, and creative arts sectors. New clients include Newcastle Building Society, Newcastle Strategic Solutions, Newcastle Carers, CF Fertilisers, HyHubs, North of Tyne Combined Authority, the British Applied Mathematics Colloquium (the largest applied mathematics conference in the UK) and the British Society for Oral and Dental Research.

The increase in turnover in 2023, fueled by a blend of in-person, digital, and hybrid events delivered for our national client base. As organisations grapple with burnout and talent retention challenges, our strategically designed staff engagement events have been pivotal in driving our growth trajectory. Additionally, the addition of three new team members has bolstered our capacity to deliver exceptional experiences.

Alongside an organic growth plan, we unveiled our ambitious five-year ESG strategy early in 2023. This comprehensive initiative aims to position BeaconHouse Events as a trailblazer in driving positive change within the event sector. Over the past year, we’ve spearheaded collaborative efforts to offset our carbon footprint ethically and instigate sustainable practices industry-wide. This includes ‘meat-free by default’ catering at major events (a tactic that significantly reduced the carbon impact with one simple, measurable change), an investment into in-depth carbon tracing technology TRACE and donating the carbon credit equivalent to local charities and community organisations who align with the business’ mission.

Looking ahead, as we approach our 10th anniversary in 2024, our vision remains to drive lasting, positive impact with every event that we deliver. We have seen a rise in clients looking to engage with their teams in a really meaningful way post-pandemic and we see that trend continuing over the next year as organisations strive to recruit and retain the best talent and say thank you to their teams for navigating a particularly turbulent few years. We have had the pleasure of working with a range of incredible clients over the past year, both here in the North East and nationally. We are proud to call the North East home, and it is encouraging to see national organisations looking outside of London, especially to our region, to deliver events of national and international significance. We have big plans for 2024 and beyond and we can’t wait to get stuck into another busy year and work with even more ambitious businesses to raise their profiles, engage their teams, and put our region on the map.

We have some high-profile projects in the pipeline this year and these plans will mean more opportunities for BeaconHouse. The talent in our regional freelance community is fantastic and we are always looking to speak to resourceful and trusted people to partner with us. We continually invest in our people and our success is truly a testament to the team and the culture that BeaconHouse Events has today.

In 2023 we co-curated and delivered the inaugural TechNExt festival in partnership with Dynamo and Sunderland Software City. The festival is set to take place again in June 2024 and will see over 3,000 attendees and feature a lineup of 50+ community-led fringe events alongside its flagship event programme and a new schools challenge initiative to engage young people in tech.

With near-constant news stories about how technology will change the future workforce, it got us thinking about the parts of our event planning process that are intrinsically human. In September 2023, the World Economic Forum looked at the impact of generative AI and large language models on jobs as part of its ‘Jobs of Tomorrow’ series. The report found that roles where AI posed the least threat, were those that involve human interaction and complex thinking skills – sound familiar?

 

1. Being a critical friend 

Our clients often tell us that one of the things that they like most about working with BeaconHouse Events is our ability to act as an extension of their internal team, offer sound advice based on years of experience in event planning, push back on ideas that don’t add values and be an arm around their shoulder through what can sometimes be a stressful process. By building relationships with our clients we understand them inside out and can form a truly collaborative partnership that goes much deeper than a client/agency transaction.

 

2. Logistical problem solving 

While Chat GPT has many benefits, we’ve yet to see it solve a last-minute problem with the sound equipment, track down elusive keynote speakers, or collaborate with partner organisations to create a sustainable event programme that doesn’t greenwash. Our clients know that in the lead-up to an event, and on-site, they don’t have to worry about the logistics being taken care of because our team has it covered, instead they can concentrate on speaking to delegates and enjoy the experience.

 

3. Building relationships 

Event planning doesn’t happen in a silo and we rely on building high-quality relationships with our clients and our network to make sure that we are delivering the best experience possible. Over the years we have worked in tandem with venues, AV teams, photographers, and speakers and built genuine friendships that have seen us through when the going gets tough and allows us to keep developing new ways to bring our client briefs to life.

 

4. Creative thinking 

Creativity isn’t just the nice fluffy stuff. Strategic creativity is born from client conversations, an appreciation of their brand and vision, and an understanding of what they are trying to achieve through this experience. Crafting innovative and engaging event concepts requires an understanding of our client’s brand, values, and ambitions, and true creativity is born from collaboration. With every new brief, we work with our colleagues, clients, and partner organisations to come up with ideas that surprise and delight delegates and push our clients to be brave and bring personality and purpose to everything from the signage to the snacks. Call us cynical but we don’t think AI is quite there yet.

 

5. Negotiating contracts 

90% of the work that we deliver goes on at our desks, and while negotiating contracts might not be the most glamorous part of event planning, it is an essential element that needs time, experience, and dedication to do well. By understanding each event brief and client individually we can find the best way forward when it comes to event insurance, venue hire, catering, or speaker fees rather than adopting a one size fits approach.

 

6. Emotional intelligence 

A big part of event planning is the ability to predict delegates’ wants and needs, how they may feel about certain choices, and how they could interact with different aspects of the event experience. We are experts in making the intangible, and tangible and put people at the heart of every experience – and people are complex creatures!

 

7. Adapting to the unexpected 

Any event planner worth their salt keeps their cool under pressure – ask any of them and they’ll have an event story that starts with ‘oh you’ll never guess what happened…’ and AI would just not be equipped to handle some of the things we have seen!

Every event and experience that we create is highly tailored and based on months of collaboration, conversations, idea generation, and strategy and despite its sophisticated algorithms, AI has a long way to go before it can navigate the intricacies of human beings that the best event managers have mastered.

At BeaconHouse Events we love to create event experiences that people at the heart. To speak to our team about bringing your next event to life email info@beaconhouse-events.com or call 0191 691 3456