Every year, the team at BeaconHouse delivers over one hundred events across the whole of the UK and over the last year we’ve seen a real shift in what our clients are looking to achieve and what delegates enjoy, so we’ve put our heads together and created our own top trend predictions for 2024 and beyond…

1. Make it personal  

In 2024 we’re going to see much more of a ‘choose your own adventure’ approach to events, which could be as simple as having the ability to build your itinerary by choosing content that is interesting and relevant to you, or speaking to delegates in advance to find out what the most important thing is for them to take away from the day. Bespoke experiences are key post-pandemic as people are unwilling to sit through unappealing content, especially if they have to take time out of their busy diaries. Remember that people are individuals and trying to create a ‘one size fits all’ approach will leave everyone feeling a little underwhelmed.

2. Sustainable and socially conscious experiences 

Sustainability is front of mind for a lot of businesses, and while there have been moves in the right direction, the event industry still has a long way to go when it comes to being truly environmentally friendly. In 2024 we’ll see agencies, suppliers, and clients putting more emphasis on tracking carbon emissions, making more conscious choices when it comes to ‘use once’ marketing materials, and a better understanding of the impact of our sector on the planet. It won’t all be focused on environmental goals though, there will be a shift towards more socially conscious events that give back to charitable causes rather than splashing out on yet another plastic giveaway in the goodie bag.

3. Inclusivity 

Taking steps to include people from a wide range of backgrounds in your event means that there is space for everyone to contribute, leading to more meaningful interactions, better conversations, and the ability to tackle problems from different perspectives. In-person events by nature aren’t always accessible for everyone, but by being mindful of different needs from the outset, your experience can be as open as possible. In 2024 we will see more events including diverse stages and speakers, inclusive spaces like quiet areas or prayer rooms, and more thought going into what’s on the menu so no one feels like the odd one out when it comes to dinner time.

4. Annual programmes of events 

Where in the past businesses might have organised a one-off Annual General Meeting, we’re seeing more organisations opting to curate a programme of events throughout the year instead. These days it’s about engaging employees and stakeholders with a diverse programme of events, keeping the momentum going with things like round-tables, dinners, awards ceremonies, or building community networking. Utilising a mix of in-person, virtual, and hybrid event formats to engage audiences and allow as wide a range of people to attend as possible.

5. Insight led planning 

Data will be at the heart of event planning even more than usual. Event planners will be using data collected before, during, and after events to reduce the carbon footprint of experiences and also to gain insight into attendees’ preferences, behaviours, and patterns. By studying statistics like registration vs attendance, time spent watching speakers, or time spent consuming pre or post-event online content, we can make small changes to enhance our attendee experience and increase engagement with each event.

6. Opting-in 

Opting in for things like name badges, merchandise, or meat-based meals (as opposed to opting out which has been the norm) allows people to make small, more considered choices when they are on site. Taking this approach puts the power back in the hands of the people so they can make their own choices about whether they want to consume certain things. Making sustainable decisions isn’t about big bold statements, it is about empowering people to make meaningful changes in the way that they take part in our experiences.

7. Watch-back opportunities 

There can often be a lot of things to take part in at an event and there might not be time to take everything in. Over the next twelve months, we’re going to see more opportunities to revisit content after the event or catch up with anything that you might have missed on the day. This could be a recording of the event that is uploaded online or even additional content in the form of a podcast or webinar.

8. Clever seating 

Making sure that your delegates are comfortable is a given, but there is more to think about than whether or not you can see the main stage. We’ll see a shift towards more multipurpose seating that makes it easier for people to connect with those around them, power banks so delegates can make notes or take part in multi-platform learning, and arrangements that make it easier to break out into groups for more intimate problem solving and ideas sessions. Different seating arrangements can significantly influence the learning experience and have the power to alter or enhance the whole atmosphere, so we’ll see fewer rows and rows of delegates and more dynamic seating options that work in tandem with how you want guests to move around the space.

9. Net-walking: Wellbeing focused activities 

Gone are the days of all networking taking place in the bar. In 2024 we think there will be more creative thinking around extracurricular activities that promote health and wellbeing. During a multi-day event, this could include lunchtime jogs, morning yoga sessions, or meditation during downtime. If you have delegates travelling to be part of the event, a walking tour of the local area is a great way to see the city and enjoy an outdoor learning experience at the same time.

To speak to the team at BeaconHouse Events about bringing your next event to life in 2024, contact info@beaconhouse-events.co.uk.

After studying and practicing architecture, Alice discovered that she enjoyed working on collaborative and cross-disciplinary creative projects and decided to veer from the path to becoming an architect. After spending several years working in creative and community arts-based settings, whilst studying for a Creative Industries Management MA at Northumbria University, Alice went on to become part of the Membership Experience team at the Royal Institute of British Architects (RIBA), where she supported North East members and delivered a variety of regional and national events and initiatives, before joining the team here at BeaconHouse in November 2023.

An advocate of the power of creativity to connect people and spark joy, we caught up with Alice to find out why she decided a career in events was for her, how she gets creative in her free time, and how playing in a steel band has allowed her to travel the world.

Hi Alice! You joined the team back in November, what have you been working on so far?

I’ve joined the team at a really busy time of year, and as a project co-ordinator my role so far has been to support the event teams to deliver their busy programme as we come up to the end of the year – I’ve been involved with everything from awards dinners to Christmas parties and it’s been really eye-opening to see the level of detail that goes into each one. One of the first major projects that I supported was the Dynamites Awards back in November and next year I’m looking forward to being part of the team delivering TechNExt24 when it takes over the region again in June. The tech sector is completely new to me and already I’m enjoying the complexity of the types of businesses that are involved and how the planning for the festival is developing.

Tell me about your career before you joined BeaconHouse Events. 

I studied architecture at Glasgow School of Art in Glasgow and came back to Newcastle to work in a practice in the Ouseburn Valley. Glasgow School of Art is Mackintosh’s most celebrated building and has international significance, so getting the chance to study there was fantastic and I met some amazing people.

I enjoyed working in the practice, but to be honest my heart wasn’t really in it and during that time I went to deliver an architecture ambassador programme in schools where we led workshops and I loved it. After that revelation, I started to focus on what I was passionate about and pivoted my career into community arts, including working with a community events space in Newcastle City Centre. I really valued the opportunity to be more creative, and ultimately I combined everything that I enjoyed about working with people and organising opportunities for them to connect and share ideas with my understanding of the architecture space and joined the team at the Royal Institute of British Architects.

I think architecture and events are quite similar, to be honest. With both sectors, you see the finished, shiny product and don’t always appreciate the months of planning, skills, and detail that go into making it robust and fit for purpose.

What made you decide to join the team here at BeaconHouse? 

I enjoyed my role at RIBA, it was a really wide-ranging job where I looked after everything from running member events, supporting member communications and relationships, recording podcasts, and organizing student mentoring  but I felt like it was time for a change, and wanted a new opportunity to work with colleagues in a collaborative space every day I saw the role at BeaconHouse advertised and did some research on the culture of the business and it was exactly what it said on the tin! The team has been so supportive while I’ve been settling in and the culture is exactly what I was hoping for. It is fascinating to listen to the conversations going on in the office and see how everyone’s range of expertise and experience all fit together and how everyone supports each other, I’ve never felt like I was asking a silly question or didn’t have something valuable to add.

You are very creative both in and out of work – do you think that is important in the events sector? 

Creativity is really important to me. Coming from an architecture background I was used to drawing a lot and having a creative outlet. In lockdown, I started a small arts business called Cards of Kindness where I make North East themed cards and paper gifts that I hope will make people smile. All of my designs are hand drawn and then digitally coloured, and it gives me a chance to switch off and do something just because I enjoy it.

I think space for creativity and innovation is incredibly important in the events sector, it isn’t just the “nice to haves” or the stuff that looks pretty, creativity in the planning process is how to avoid stagnating and creates those moments of surprise or ease that brings an experience together. Recently I saw some of the signage for an upcoming event arriving in the office and the level of creativity and thought that had gone into a relatively small detail was amazing, that attention to detail and creativity is the difference between a delegate having a meaningful, positive experience or not.

What do you think is surprising about the event industry? 

I know other people have mentioned this, but I hadn’t appreciated the length of time or the percentage of research and desk work that goes into making any event happen. It is the skill and hard work of the team that makes it look easy!

I think it is important to remember that it isn’t all about big ideas too, there are lots of things to consider with the creative elements, like the client brief, the budget, the space available, and the delegates, it is much easier to have lots of great creative ideas but it takes a skilled team to achieve them, that takes a lot of strategic thinking and attention to detail.

You play in a steel band outside of the office, tell us about that! 

I’ve played in North Tyneside Steel Band for almost 20 years and it is a huge part of my life. I play steel pan and I came up through the youth band and now I sit on the board of trustees for the charity. I have been lucky enough to travel around the world performing, including a number of trips to Trinidad to play with the Panorama Champions Renegades Steel Orchestra which was the most indescribable & amazing experience.

I started playing in middle school – they had a set of pans and at lunchtime, I’d stand and watch the school band rehearse through the window! I hadn’t ever even seen a steelpan before and I still feel really lucky that my school even had a set of pans. I started playing shortly after that. At first, it was just a weekly session on a Friday evening after school but then my tutor recommended that I join North Tyneside Steelband who were/are the local community band. I’ve been playing ever since and got involved with tutoring in schools as a younger leader from being 13 with ‘Steelbands North.’ It’s the best thing I’ve ever been involved with and it’s influenced so many aspects of my life.

Who would your dream client be? 

That’s a hard question! Like I say, I love music and I would love to create a festival-type experience which celebrates lots of cultures and different types of music here in Newcastle! I do think that there is an opportunity to bring inspiration from these vibrant events to the kind of experiences we create at BeaconHouse and I’m a big advocate for the power of music to create something really special.

To find out more about how BeaconHouse Events can support your business to deliver events with purpose in 2024 and beyond, email info@beaconhouse-events.co.uk

 

1.  For the Love of the North 

Based in Spanish City, For the Love of the North has an incredible selection of cards and gifts celebrating the people and places that make the North East so brilliant. The team has supplied cards and gifts so our delegates can go home with a little piece of the North East post-event and we have a particular fondness for their St Mary’s Lighthouse Christmas tree decoration….

2.  Suzie Winsor Studio 

Step into Suzie Winsor’s colorful world and you’ll be delighted by brightly designed cards, prints, and the much-coveted worm draft excluder. Susie creates perfect gifts for bookworms, “soil” mates, and anyone that wants to add a little colour to their life. We’ve used Susie’s cute card designs this year as the perfect, environmentally-friendly keepsake.

3.  Cards of Kindness 

Alice, the creator behind Cards of Kindness, is a talented illustrator inspired by North East life for her paper-based acts of kindness. Cards and prints are available, all featuring scenes from across the North East which are perfect for proud Geordies on any occasion. Oh, did we also mention Alice is a project co-ordinator right here at BeaconHouse Events? #proud.

4.  Big River Bakery 

We’re obsessed with these ‘Make Your Own’ Stottie kits from Big River Bakery – perfect for left-over sarnies on Boxing Day. The bakery is based in Sheildfield in Newcastle and is aiming to change the world, one loaf at a time. They have a whole range of baking-themed gifts on the website and we’ve loafed (sorry) working with the team on some brilliant corporate prezzie ideas this year.

5.  Lines Behind 

Lines Behind’s tea towel collection takes the pain out of washing up at this time of year. Our delegates loved these kitchen accessories with Geordie twist – a practical and useful item to remember an event here in the region. Come on pet, ye wash and al dry.

6.  North Chocolates 

We have a serious sweet tooth in the BeaconHouse office and we can’t get enough of the North Chocolates luxury bars. We love to surprise and delight our delegates with something a bit different, and North’s seasonal and unusual flavors do exactly that. We always partner with businesses who share our commitment to the environment and all of North’s wrappers and foils are made from recyclable material – even sweeter!

7. Bels Flowers  

Bels Flowers has created unique and eye-catching displays that bring a touch of glamour (and the perfect Instagram photo op) to the venues we work with across the North East. The styling of a space can have a huge impact on how people feel when they are moving around the event, and Bels Flowers pulls out all the stops when it comes to bringing our brief to life.

8. Belly of the Beast

Just thinking about Belly of the Beast has our tummies rumbling. The team’s motto is ‘Say No to Bad Sandwiches’ – and as an office of foodies that is a vision we can get on board with. We have worked with Belly of the Beast to deliver their selection of delicious, fresh-baked Italian-style subs to client meetings, break-out events, and round-tables. After all, no one solves big problems on an empty stomach.

9. Fenwick

To mark Carers Week 2023, we worked with Newcastle Carers to bring together 50 carers for a luxury event to say thank you for their vital, often unrecognised service to the North East community. Hosted in Arthur’s in Fenwick, the team kindly gifted each carer with an exclusive, hand-picked goodie bag with gifts from the store, adding to the true VIP experience!

10. Full Circle Brewery  

You can’t get any more local than Full Circle Brewery – they are our neighbours right here in Hoult’s Yard. We have partnered with the team to make sure that guests stayed refreshed at parties and awards-dos this year. Not only do they craft delicious beers, but Full Circle Brewery infuses sustainability into every facet of its decision-making process. They are aiming to set new industry standards and inspire positive change, leaving a lasting mark on the sustainable future of brewing. Cheers to that!

11. Souvenirs Upon Tyne 

Souvenirs Upon Tyne is tucked at the bottom of Dog Leap Stairs in Newcastle, just under the railway arches on Dean Street, and is a treasure trove of present ideas from a range of talented creators from the North East and beyond. We just had to include their North East inspired magnets in some of our delegate goodie bags this year and if you pop into the store you’ll be bound to find some quirky gifts and cool designs that you’ll have to take home. Make sure you give shop dog Oscar some scratches from the BeaconHouse team too!

12. Marlish Water

If you’ve attended one of our events this year, chances are you will have spotted products by Northumberland-based drinks company Marlish Water on-site. We want to make sure that our delegates stay healthy and hydrated for the whole event, and as we stay away from using single-use plastics, Marlish canned water is the perfect partner. We want to make sure that our food and drink options don’t travel too far to reach our events and Marlish water is canned at source in Northumberland, locking in the unique taste of Northumberland.

We’d love to hear from you about bringing your team together in a meaningful and fun

way next year. To speak to our team contact info@beaconhouse-events.co.uk or call 0191 6913456.

 

 

Over the last few weeks, we’ve loved bringing festive celebrations to life for our clients Opencast, CF Fertilisers, and Groundworks, partnering with their teams to bring on the Christmas cheer, celebrate their hard work in 2023, and say thank you to their talented people. The Christmas party has changed a lot and, in recent years, there has been a noticeable shift in the festive trends as people look to end the year with more unique and diverse experiences beyond the traditional boozy night out. Companies are increasingly focusing on creating more inclusive, mindful, and memorable experiences for their employees during the holiday season. Here are just some of the trends that are shaping the work Christmas “does” this year…

 

1. Alcohol-free Fun

Over the last year, there has been a surge in demand for spaces and experiences that aren’t centered on booze, and the corporate Christmas party is no different. Whether it is for health reasons, driving, recovery, or simply because they don’t fancy the hangover, there are lots of reasons why some colleagues might not be drinking. This year we’ve seen more companies shift the focus away from alcohol by offering delicious mocktails that are just as fun as the real thing, having food as the focus of the event, and hosting the event in an unusual venue where alcohol wouldn’t be expected (think art galleries, museums, and even ice rinks!).

2. Sustainable Secret Santa

The Christmas party is a hotbed of single-use plastics and Secret Santa presents which will probably end up in the office bin come January. With more companies taking their ESG commitments seriously, there has been a rise in investment in sustainable decorations that can be used year after year, carbon-neutral activities, and gifts that don’t cost the Earth. Our favourites recently have been sets of beautifully boxed up, locally sourced sweets that guests could take up and enjoy with their families.

3. Ditch the dodgy playlists

As much as we love him in the BeaconHouse office, do we need to hear another Michael Buble song? Businesses are upping the entertainment value at Christmas parties with everything from live bands to professional DJs for the night owls and even midnight karaoke booths. At the Opencast party this year we enlisted the help of the Guacamaya Latin Band to get people up on the dance floor while a 360 photo booth captured the best poses of the night, just like on the red carpet.

4. Unique experiential activities

Christmas only comes around once a year, and more businesses are exploring unique experiential activities that offer employees the opportunity to create lasting memories over the festive season, rather than the same old, same old. This could be anything from cooking classes, craft workshops, escape room challenges, or outdoor adventures that encourage team bonding and creativity!

5. Ban the beige buffet

We’re on a mission to banish the soggy turkey sandwich and cold quiche and give employees a real treat. Street food is a great option for people can enjoy while they mingle, and there are some fantastic options to choose from in 2023. Think artisan pizza vans, midnight fish and chips, or waffle stalls, we’re spoilt for choice here in the North East.

6. Reflection

This year has been tough for businesses, and their people. With the cost of living crisis, supply chain issues, and rise in energy prices, there have been some real challenges to navigate over the last twelve months. Rather than the office awards that would make David Brent blush, this year businesses have been opting to reflect on the year past and say meaningful thank you’s to their teams for their hard work and perseverance. This could be through a video round-up of the year’s highlights to remind everyone of what they have achieved or a surprise for the team to say a real heartfelt thank you.

7. Giving back

Businesses are at the heart of local communities, and the Christmas party has become an opportunity to focus on corporate social responsibility during the holiday season. Alongside traditional get-togethers, organisations are opting to organise volunteer activities or engage in charitable giving as a way to celebrate the festive season. This might involve initiatives such as organising a company-wide volunteering day at a local charity, conducting a donation drive, or supporting a community cause, creating a sense of purpose, and giving people that warm fuzzy feeling that we want at this time of year.

8. Inclusive and diverse experiences

Our workplaces are becoming more diverse, and we have to take into consideration the wide range of people who want to have a good time with their colleagues at Christmas, without feeling like the odd one out. This could mean starting the celebrations in the afternoon so working parents can still join in before bedtime, recognising other multicultural holidays as well as Christmas and incorporating traditions from other cultures, or letting people customise their experience around their preferences instead of making the whole event mandatory from start to finish.

In short, we’re seeing that alongside the opportunity to let their hair down and celebrate a busy year, clients are opting for festive celebrations that reflect a broader shift towards more inclusive, mindful, and diverse experiences that prioritise employee well-being, social responsibility, and individual preferences. By embracing these trends, we can create meaningful and engaging events that resonate with everyone in the business and contribute to a positive and inclusive workplace culture across the whole year.

We’d love to hear from you about bringing your team together in a meaningful and fun way next year. To speak to our team contact info@beaconhouse-events.co.uk or call 0191 6913456.

Dynamo is a membership organisation made up of tech companies, large North East employers, consultants, technology hubs, education providers, local government, and suppliers. Their mission is to achieve regional tech growth, promote the North East externally, develop skills and education, and support regional research and development and team at Dynamo believes that there is no limit to the North East’s tech potential. That’s where we come in. Ten years after BeaconHouse Events delivered the first-ever Dynamo conference, in 2023 we now curate and deliver a number of flagship events every year and have become a trusted partner of the Dynamo board and directors.

How it started

Dynamo was our very first BeaconHouse client back in 2014 and we have worked with the team ever since to deliver world-class events designed to grow and connect the North East tech scene, with a focus on collaboration, innovation, and skills. Back in 2014, the Dynamo founder approached us to develop and deliver their first annual conference.  ‘Dynamo 14’, was expected to attract 200 delegates, but a combination of vision, teamwork, persistence, and determination resulted in over 350 attendees coming together to discuss the future of the North East tech economy. Not only that, the BeaconHouse team delivered a programme of 80 speakers, doubled the sponsorship target, and created a complex and well-received programme that we have continued to build on year after year.

Flash forward and we have gone on to bring to life an increasingly busy events programme across the year, including the highly-anticipated Dynamites Awards, held right here in the North East each November.

What we deliver 

Across the year the Dynamo account team researches, develops, and delivers a wide range of events to excite, celebrate, and shout about the achievements of tech and IT businesses operating across the North East. This includes:

The Dynamites Awards     

Now in its 10th year, the annual Dynamites awards are a staple in the North East tech calendar. It’s a chance to celebrate the top talent in the North East’s IT and technology and regularly attracts over 500 guests, filling the Banqueting Hall at Newcastle Civic Centre. The team at BeaconHouse Events provides event marketing, guest booking and management, sponsorship generation and relationship management, budget management and cost control. Together with the management of the judging process, script writing, and production, production of staging and AV, venue management and liaison, and venue dressing. Months of planning go into making this a night to remember. In 2017 we introduced the ‘People’s Choice’ Award to the evening, putting the power in the hands of the regional community to choose their winner. The hugely popular online vote received almost 1300 votes in just 4 days, but it was host Daymon Britton who stole the show, stepping on-stage in a pair of orange speedos after a creative piece of theatrics thought-up by the BeaconHouse team left him ‘racing’ towards the event…

Year after year we challenge ourselves to outperform the previous event and ensure that the Dynamites have a lasting effect on the North East tech landscape.

Annual Dinner 

2023 heralded the 7^th (two missed due to Covid) Dynamo Dinner, and every year it has been the go-to networking event of the spring season in the tech community. With over 120 guests attending each year, the Dynamo Dinner is a true celebration of the North East’s thriving tech sector and a chance for guests to network and connect with others in the industry. Over the years we have taken over some of the most iconic venues in the North East, including The Mansion House, Wylam Brewery and Baltic Centre for Contemporary Art – creatively using each space to inspire people to share ideas, collaborate, and build new relationships. BeaconHouse is responsible for the execution of the event from start to finish, including finding the perfect venue, creating a vibrant menu, and curating experiences to surprise and delight guests throughout the evening.

Dynamo Conference

From 2014-2022 we worked with Dynamo to research, set up, launch, manage, and deliver the hefty annual conference in the Northeast. The event attracts hundreds of delegates each year from the region’s leading and growing IT and software companies, local councils, specialist professional services, universities/colleges, and other related industries to help shape the IT and tech sector in the region. Traditionally held in person, the conference shifted to a fully virtual approach in 2020 to allow for maximum engagement from Dynamo members across the region. Speakers and attendees were able to connect in the comments and during breaks take time to view the Expo booths and speed network. The content was recorded and made available shortly after the conference for delegates and members to experience all of the content from the day. Overall the team at BeaconHouse managed over 915 minutes of content, 77 speakers and over 200 attendees, and 10k impressions online it was a fantastic showcase for tech in the region! In 2021 we went for a hybrid format allowing people to come back together in smaller numbers, or join virtually to allow for maximum comfort and flexibility.

The evolution of TechNExt

In 2023, after 9 successful years of bringing the Dynamo community together, BeaconHouse led the strategy and vision to create a more impactful, more purposeful and more engaging festival for the north east tech sector. By creating the value proposition and pitching this to Dynamo directors the team secured headline sponsorship and curated and project managed a programme of events delivered across the north east region, over a week.

Sponsorship 

Alongside the delivery of the events, the team leads sponsorship generation for the larger events in the annual Dynamo programme, namely the Board Dinner, Conference, and Awards. The commercially successful nature of the key events that we deliver ensures the longevity of our relationship and gives the potential for further growth in the future, including expanding the cluster events programme to give even more people access to inspiration and ideas.

Due to the nature of the client’s work in the North East, most events are delivered here in the region. However, the impact of Dynamo on the tech landscape of the North East has meant that we have created events that have been hosted in London, including a Cluster Launch at The House of Lords!

Working together

As well as planning and delivering the Dynamo events portfolio, the BeaconHouse Events team supports on a strategic level and works alongside the Dynamo North East board to identify the vision and aims for each year, curating and evolving the event programming to fulfill the required achievements. The Dynamo team takes the lead from our experts and is incredibly receptive to new technology and innovations being incorporated into events, allowing us to push the boundaries of what is possible and deliver new and exceptional delegate experiences, even after a decade of working together. From evaluating events live using Sli.do technology to adding a Peoples Choice selection to the Dynamites Awards, the Dynamo confidently trusts BeaconHouse’s expertise and we can’t wait to see what the future has in store for our partnership.

What the client says 

“Tech has historically been thought of as a sector in and around London and Dynamo is here to change that assumption. There are such great companies and great success stories here in the North East and BeaconHouse Events play a key role in making sure that the region, the UK, and the rest of the world are paying attention.

“Over the past ten years, BeaconHouse Events has been integral in making Dynamo the success that it is today. They have established themselves as an indispensable extension of our team and continue to work closely with the board to craft a full programme of self-sustainable member networking events for 10 years. Two of the stand-out events BeaconHouse have taken from concept to delivery are the hugely anticipated Dynamo Dinner, and always sold out Dynamites Awards. Working closely with the Board, BeaconHouse has been instrumental in gaining additional funding for Dynamo, allowing the expansion of the core Dynamo team, and evolution of the North East tech calendar, including our major annual celebration – TechNExt.  .

Dynamo’s future includes an enhanced number of events to encourage networking and collaboration; more perks and benefits for members, and new attempts to get more people to celebrate the successes of the region’s tech sector we are excited to work with Sarah, Sophie and the whole BeaconHouse team as we continue that journey.”

David Dunn, CEO of Dynamo and Sunderland Software City 

 

Without proper thought and a bit of creative thinking, awards ceremonies have the potential to lose momentum after dinner has been served and the drinks are flowing. While it is tempting to opt for the tried and tested favourites for these kinds of events, for the Dynamites Awards 2023, we wanted to change the format slightly and have two co-hosts, your traditional regular-on-radio-four comedian to warm, the audience, and a host who brought something different, would be a break from the norm, and could captivate over 450 of the brightest, and best tech minds in the region. Enter, Duncan Leatherdale. Duncan is an award-winning journalist and writer working for the BBC in the North East, and we knew that he would be the perfect fit for the 10th annual Dynamites Awards, as our ‘roving reporter’ bringing the action to the tables throughout the ceremony. We chose Duncan because of his ability to hold people’s attention with his lighthearted interview techniques, to keep the room energised, and to ensure the packed evening schedule ran smoothly with some fun along the way.

Speaking about his experience of hosting Dynamites 2023, Duncan said, “Being involved in the Dynamites was a real pleasure from start to finish. Considering the number of guests and awards, the whole thing ran super smoothly and everyone involved was welcoming, friendly, and, most importantly, fun. You could say the Dynamites went off with a bang!”

Despite being his first time hosting the event, feedback on Duncan’s ability to engage and entertain the audience was fantastic, and it got us thinking about what makes a fantastic event host. We asked the team what they thought…

Stage presence 

Some people just have a natural charisma and you can tell they were just born to be on a stage. They can make everyone in the room feel included and can hold people’s attention among a whole host of distractions (including alcohol!). A host who can create a positive atmosphere and pick up a crowd when there is a lull in the evening is gold dust. If they have a passion for what they are doing, it can be contagious!

Poise under pressure 

Live events can be stressful for those working them, and there is always the opportunity for something to go awry. Choose an event host that you are confident would remain professional and collected in the face of something unexpected – which can happen more often than you think (a great host will just make the audience never know there was an issue). They should be a great time manager and be aware of keeping the schedule moving to pace; work closely with them in advance to discuss the flow of the event, timings of speeches, and how to transition between segments and then trust them to do the rest.

Great communication skills 

A great communicator will have the ability to connect with the audience on a personal level. Find someone who is articulate, well-spoken, and can convey sometimes complex information about the businesses in the room in a clear and accessible way. There is nothing worse than a disinterested host who has their nose stuck in their note cards for the whole event. Whether they are telling an anecdote, introducing a speaker, or presenting an award, a great host will keep everyone informed and excited about your key messages.

A quick thinker 

Events can be fast-paced and there may be some details that change at the last minute or a live situation unfolding needs to be handled with a bit of quick thinking to address. Find a host who will notice, understand, and react to an unfolding situation quickly and fittingly. Appropriate humour and a bit of quick wit can go a long way to diffuse a situation and will give the audience a laugh at the same time.

Well researched 

While it would be helpful for your host to have a working knowledge of the sector for the event they are hosting, you want a host who has put in the leg work to research the key players in the room, and businesses in attendance and understands the key reasons why the event is taking place. We’ve all been to events where the host has stumbled over names or fumbled what businesses do. The trick to being a great host is to start before the event itself so everyone in the room feels like their work is respected and appreciated.

A team player 

Ultimately, your awards evening is about your guests, those shortlisted, and your winners, and you don’t want someone who is all about taking the limelight for themselves. A great award host will be generous and make delegates feel like the most important people in the room, especially if they have to come on stage to present or receive an award. Before and during the event they also need to work closely with the events team, venue, and technical crew to make sure that everything runs smoothly and everyone knows what is happening and why.

Do they make sense? 

There are plenty of agents online who peddle their high-profile or celebrity clients as awards hosts – but do they actually make sense for the event and the people in the room? Sure a famous sports star might be a cool name on the agenda, but even with a good script can they carry a conversation about your sector with enthusiasm and authenticity – maybe not. If you do go for a high-profile name make sure that there is a valid reason for them to be there, maybe a link to your region or an interest in the kinds of work you deliver, otherwise, it can come across as a little superficial.

To speak to the team about organising an awards ceremony for your business, email info@beaconhouse-events.co.uk or give us a call at +44 (0)191 691 3456.

BeaconHouse Events turns 10 next year, that is a huge achievement! What was your driver to start your own business? 

 

I wanted to be able to take the learnings from my experiences working in the sector and use them to create something better than what I thought the sector was doing already; something that had a positive impact on the people working to deliver the events, that offered a great experience to clients and that fit with my ambitions for the future. One major driver was being able to choose the clients that I wanted to work with, clients who were delivering great work that I believed in! We didn’t set up BeaconHouse Events right away after leaving my last role, I initially freelanced from 2009 before Catherine and I eventually co-founded in 2014. We knew each other from a previous role and prior to setting up the company we had been collaborating on some client accounts, The Great Run Company and Dynamo, and the rest is history.

 

A lot of your team have very varied careers, have you always worked in the events industry? 

 

I studied modern languages at Newcastle University and lived in France and Spain running walking tours and lugging equipment around for tour groups in my early twenties (which was when I realised that I really liked organising people!) and teaching English to Spanish kids. However my first “proper job” was in HR services with Proctor and Gamble, specialising in relocation management for colleagues that were heading overseas on special project assignments, which again was heavily focused on logistics and detail. I’ve always been ambitious and although I enjoyed the job, working for a large corporation just wasn’t going to allow me to progress as quickly as I wanted to. Months earlier I had emailed an events agency to ask if they had any roles available and the managing director reached out and invited me in, and I’ve been in events ever since. 

 

Have you ever looked back after starting your business? 

 

I haven’t ever looked back, but I do think I could have easily had a corporate career path rather than an entrepreneurial one if I had joined a graduate scheme or been on a path where I could have progressed quickly. I felt like I didn’t have a path having studied languages and knowing I didn’t want to be a translator or a teacher (!), but I like the structure of corporate organisations and I thrive when I am being pushed to achieve and do more. Owning my own business was never the plan, but I always go with my gut instinct for where I can achieve more or take the next step – after joining my previous agency as a co-ordinator and leaving as head of events, the next logical step was to start up my own business and set those challenges for myself there. I’ve immensely enjoyed growing the business with Catherine and there is always something new to learn or understand which keeps things interesting. 

 

What did you want to be when you were growing up? 

 

I wanted to work as a translator or at the BBC in backstage production! I always loved languages and I grew up living close to White City so those two careers seemed the obvious options for me. I studied Modern languages at Newcastle University but I think if I was to go back and choose again, I would probably pair languages with something like business. I’m quite a practical, hands-on learner so I want to understand how things work in the real world, rather than just the academic side. My degree taught me a lot about Spanish Literature in the 15th Century, but that didn’t really float my boat and needless to say I have never used it in the real world!

 

You’re a little more removed from the day-to-day delivery these days. What are you enjoying most about your role at the moment?

 

We have this incredible, experienced, trusted team who are delivering fantastic experiences for our clients, which gives me more time to work on the parts of the business where I think I can add value. I spend a lot of time developing relationships in the region to champion the North East as a great place to do business and growing our new business pipeline which allows us to offer more opportunities for our team and our clients. Currently, I’m leading the agency’s ESG strategy which is really exciting! I was clear from the start that I didn’t want to make grand statements and big promises, we are simply committed to working with our team, our suppliers, and our clients to make consistent, considered changes that will move us closer to our goal of ethically offsetting our carbon, both within the agency and through the events we deliver. 

 

The inclusion of financial resilience was important to me, and I want the strategy to be realistic so we can keep delivering great work and providing opportunities for many years to come. Without a robust business model, you simply don’t have the capacity, skills, or resources to invest back into the wider community. I’m proud that recently we have aligned with organisations that support our vision and supported a range of community initiatives in the Northeast, including Groundwork NE, The Children’s Foundation, and funding kits for the newly formed North East Sporting u11 Saturday team, based in Wallsend. 

 

It can be a hard balance to find your place when you aren’t doing as much direct delivery anymore, which in an agency is what you are there to do. It’s important to trust the team to do what they are great at and use my skills elsewhere, they joke that I would just get in the way anyway! 

 

What do you think would surprise people coming into the industry today? 

 

The misconception is that you can spend all of your time flouncing around on-site and looking after glamourous people because often all you see from the outside is the finished product of the event photography and video. You have to be a good all-rounder, 90 percent of the work is done at your desk planning, working with your team, and preparing for onsite delivery. It doesn’t matter how senior you get; the admin doesn’t go away I’m afraid. It’s not just being able to turn up and talk to people on-site, attention to detail is incredibly important, combined with the ability to communicate and build positive relationships with people – whether that is clients, suppliers, venues, speakers, or your team. Events are all about people so it is important to understand how to work as part of the team which can sometimes span multiple countries and time zones depending on the event you are creating. 

 

And finally, who would your dream client be? 

 

I love big government events! I enjoy the complexity of delivering events with high-level stakeholders. Events that make a statement, like the TechNExt festival which we created alongside Dynamo and Sunderland Software City, is the kind of experience that I enjoy being part of; it has something to say and makes a difference in the sector. I do enjoy pushing the events sector forward, whether that be through our ESG ambitions or through initiatives like the Good Festival Ambition which was created as part of TechNExt 2023. While there are D&I policies or environmental agendas in silo, there isn’t anyone else looking at what makes a ‘Good Festival’ in a holistic sense, and I’m excited to develop that more and see where we can take it. 

 

Sarah has two children and two stepchildren and lives by the sea with her partner and family. To find out more about how BeaconHouse Events can support your business to meet your ambitions in 2024 and beyond email info@beaconhouse-events.co.uk 

Sales of non-alcoholic beverages saw a surge this year, and there has also been a rise in demand for spaces and activities that aren’t centered around booze, particularly some Generation Zs and millennials, who want to lead a healthier lifestyle. Half of the UK adult population bought a no-alcohol or low-alcohol product during 2022, boosting volumes by 9% last year, according to the IWSR, and sober night-clubs are becoming more mainstream as people look to have fun, without the headache the next day. A sobering thought if you are looking at planning your next corporate event.

Catherine Duhaut, co-founder and director here at BeaconHouse Events said, “There are lots of reasons why people don’t want to drink; health, driving, recovery, religious beliefs, pregnancy, or just simply because they don’t want to, and I think we need to move away from the stigma that if someone isn’t drinking it has to be noted. As a sector, we need to be more inclusive when it comes to offering alcohol-free refreshments and activities that are just as good, or even better, than their boozy counterparts. Gone are the days of being offered a warm lemonade, or worse, a free Prosecco but you have to pay if you want a soft drink (yep, that happened), as an acceptable alternative. Post-conference get-togethers are sometimes where some of the best conversations happen, and it is our responsibility to make everyone feel comfortable and included, not just those who want to drink.”

We spoke to the team here at BeaconHouse and they shared their top tips for creating an inclusive event that doesn’t center around drinking.

1. Offer tasty alternatives 

From delicious mocktails and non-alcohol like Sipsmith Gin, or Caleño Dark & Spicy rum, to low-alcohol like Brewdog Lost AF (0.5%) there are plenty of enjoyable options that look and taste just like the real thing. If you are offering a welcome drink, make a non-alcohol version readily available so delegates don’t have to ask and serve non-alcoholic drinks in the way you would serve an alcoholic beverage – just because it is 0% doesn’t mean it can’t look stylish and you won’t be able to tell the difference. You could even set up an interactive station where people can customize their drinks and have a bit of fun with their concoctions! Provide a selection of fresh fruits, herbs, and mixers, and let your delegates enjoy creating their signature drink.

2. Knowledgeable staff 

Choose venues, bartenders, and servers who are knowledgeable in alcohol-free options, know how to mix a great mocktail, and can recommend the best flavours to go with your dining options. A great venue team will make sure that drinkers and non-drinkers get the same level of care and attention during the event. Ask the team to consider how they are communicating the alcohol-free options so people don’t feel ‘other’ if they are ordering from that menu.

3. 0% networking

Plan opportunities for delegates to get together post-event outside of the bar. This could be organising a walking tour of local sites, mini-golf, or holding post-event get togethers at a local independent coffee-house. Keep your guests busy and engaged and they’ll soon forget they don’t have a drink in their hand.

4. Keep your guests entertained 

Focus on the experience that your delegates are having while they are with you, and give them plenty of things to do to keep them entertained, and spirits high. Depending on the type of event you’re designing, this could be live music, dance instructors, craft stands, pinball machines, photo booths, or trivia games – just get creative.

Remember, the reason why people may choose not to drink varies, and it is a completely personal choice as to whether they choose to consume alcohol or not, it is our role as event planners to make sure everyone is comfortable, feeling confident, and having a great time, regardless of what’s in their glass.

For more information on how to create an event that your delegates will remember, contact info@beaconhouse-events.co.uk or give us a call at +44 (0)191 691 3456.

From the moment they give us a brief we let our imaginations run wild to meet and exceed expectations. Seeing the company grow at such a rapid rate encourages us to deliver bigger and better events with every new addition to their calendar, becoming an integral part of their team, sharing their aims to develop an award-winning culture and create experiences that help their people to flourish.

So, how do we work alongside one of the best tech employers in the region?

How did it all start?

Back in 2018 Opencast realised that software developers in the North East had limited access to conferences and events, without costly travel to London – therefore creating barriers to training, connections and inspiration for skilled people here in the region. Enter BeaconHouse Events. We were initially commissioned to create an engaging B2B event called Build IT Right, in collaboration with Opencast’s CTO at the time, with the aim of engaging the local developer community and delivering an exciting, relevant event that people would otherwise have to leave the region to find.

The inaugural conference delivered a thought-provoking event to delegates from across the region and the BeaconHouse Events team worked with the conference committee to deliver the experience from concept right through to delivery. The one-day event had a packed schedule with three keynote speeches from Dave Farley, Timandra Harkness and Simon Brown, alongside 24 speakers across four parallel tracks, plus a panel session and lightning talks.

This was just the start of discovering what was possible when collaborating with an ambitious, future-focused team like Opencast. That same year we launched an exciting series of internal conferences focused on people engagement, starting with their annual away weekend.

People engagement

After the success of Built IT Right in 2019 the conference took place again in 2020, this time virtually after the global pandemic scuppered plans of bringing everyone together again. During Covid we pivoted to deliver wholly virtual quarterly conferences, and helped Opencast to launch their first summer festival celebration, ‘Castonbury’ as an online event. In 2023, we are now delivering three in-person quarterly conferences, one virtual quarterly conference, a summer social and Christmas party, along with a range of client-focused events within the company’s HQ space in Newcastle. 2024 will see the return of the away weekend adding to the programme of exciting people engagement events we now deliver for the Opencast team across the year.

In 2022 Opencast turned 10 years old and we were there to help the team celebrate in style. We created a large-scale event in the company’s home town of Newcastle upon Tyne and transformed Brinkburn Brewery in Byker into a transitional event space that would perform well for formal presentations followed by less formal celebrations to be enjoyed by Opencast people. The celebration boasted all the perks worthy of such a celebration; street food, yurts, delicious cakes, balloons, branded merch, company brand beer, lights, cameras, action and plenty of drinks!

Our first event for Opencast back in 2019 hosted 40 attendees – and by 2023 we hosted in the region of 300 delegates quarterly. For 2024 we are planning to welcome over 400 people to each event.

How does it work?

We work closely with the internal team at Opencast, including internal communications manager Holly Hudson and head of learning and culture Sheena Widdowfield.

Together we work to understand the objectives of the event and build a strategy that supports their ambitions as a business. Once we understand where events and experiences fit within Opencast’s wider plan we can start to source venues that meet their vibe, shape conference content delivery, brief internal people who will be speaking at the event and make sure they feel confident and comfortable.

From there we can start to have some fun with the softer elements of the event –everything from themes, room dressing and accommodation to entertainment and catering. We try whenever possible to surprise and delight our delegates and build in moments that make them proud of the place they work and give them ways to share the experience outside of the event itself.

It’s our job to make sure that everyone leaving an Opencast event is happy, energized and connected. Our team are there to handle all the logistics in the lead up to the event, and on the day, so the Opencast team can relax in the knowledge that all the details are covered.

The impact

Speaking about the impact that creative, well-run events have had on the team at BeaconHouse, internal communications manager Holly Hudson said:

“As we grow as a company, so does the scale and the ambitions for internal events, and BeaconHouse is with us every step of the way. It feels like a true partnership. They understand our company values, the kinds of experiences we want to give to our people and, importantly, what our people respond well to. We always know we are in very good hands with our events, strongly supported by BeaconHouse from the concept stage all the way through to evaluation.”

To speak to the team at BeaconHouse Events about how to put events at the heart of your plans for staff recruitment and retention in 2023 call on 0191 691 3456 or email info@beaconhouse-events.co.uk.

 

Our strategy aims to address two key pillars in the coming years when it comes to reducing carbon; internal emissions and event carbon, the latter of which covers the emissions from client events delivered by the agency, the majority of which comes from travel.

We thought long and hard as a team about whether we wanted to offset our carbon impact as a business and ultimately, we wanted to give back ethically to communities in our immediate vicinity here in the North East, rather for opting to plant trees or support projects overseas.

We have committed to donate the company’s annual carbon footprint offset equivalent each year to a regional project, which in 2022 was approx. 7.5 tonnes, and we are aiming to decrease carbon emissions by 5 percent year on year by taking steps including moving to a new office space to lower our heating bills, looking at energy consumption, and sustainably sourcing materials. However, we recognise that the event industry has a major impact on our planet, and our internal carbon emissions as a business only accounts for a small proportion of our yearly total, the rest is generated from the client events we deliver. It is our job to lead change within our sector and model what is possible for other event agencies and rather than handing over responsibility to our clients, we are working with them to make consistent, considered changes together.

90 percent of event carbon comes from audience travel and we want to take some accountability for the carbon impact that our events generate. Therefore, we have also committed to offset the remaining 10 percent of event carbon (equating to approx. 31.6 tonnes for all major events delivered in the 2022-2023 financial year) and donate the carbon credit equivalent to bolster our donation to Groundwork’s Nature-based solutions programme. We believe it is our responsibility to support our clients and their delegates to make better choices about travel and think about how they can safely take actions like car sharing or sustainable travel, we will then work with clients to help them understand and choose solutions to reduce their travel emissions. This could include using apps like ‘TripShift’ which tracks individuals’ movements, and how you are travelling, and uses this vital data to understand behaviours and patterns of travel to support a change to more sustainable mobility, implement positive strategies to reduce emissions, and offset individual’s impact.

Steven Roberts, Chief Executive of Groundwork NE & Cumbria said:

“BeaconHouse Events are showing how any business, big or small, can play a part in helping to tackle the environmental challenges we all face. I really am moved by their generosity and their genuine interest in Groundwork’s pioneering work around Nature-based Solutions and biodiversity net gain.  Their contribution will help us continue our work to revitalise estuaries across the region which has already had notable success in conserving and restoring eco-systems. Their support is a great example of partnership in action and we hope it will be the start of a long and productive relationship, as well as encouraging other organisations to follow suit!  Any organisation looking to build, or enhance their corporate environmental and sustainability strategies, can explore working with us through our new investor portfolio. Together we can make a difference.”

By collaborating with our clients, delegates, and other event professionals we can make consistent, real change as a sector, rather than passing the carbon buck on to the businesses we work with, many of whom are right at the start of their ESG journey or are simply overwhelmed with the options available to make strategic change. Everything that we have planned works in tandem with our growth plans for the coming years and allows us to support our clients to achieve both their business ambitions while supporting them to reach their own ESG goals too.

Alongside our environmental commitments, our ESG strategy also outlines plans to track ESG activity via timesheets and donate the equivalent amount of time or in-kind support to local community groups supporting health and wellbeing, quality education, and economic growth.

To speak to the team about creating sustainable events and achieving your business ambitions email email info@beaconhouse-events.co.uk

The client 

ATOMICON was created by Andrew and Pete, founders of the highly engaging network ATOMIC, a worldwide community of small and mighty businesses sharing advice, training, and programmes to support entrepreneurs on their growth journey. ATOMICON is a conference like no other, bringing ATOMIC members and the wider business community together to engage with world-class speakers, engaging content, and epic sales and marketing content, all geared towards businesses that want to outperform their size.

How it started 

We first started working with Andrew and Pete back in 2019 when they had already sold out the inaugural event in Newcastle and were looking for support with on-site planning and to make sure the day went off without a hitch for their 300+ attendees. By taking over the logistics and organisation of the event, we allowed Andrew and Pete to dream up the really fun elements that make ATMICON so special.

Since then we have worked with the team to bring their virtual conference to life during the pandemic in 2020, before coming back to Sage Gateshead in 2021 and 2023, and we’re already looking forward to the next conference in 2024!

The conference 

After an online edition in 2020, an online teaser in early 2021, the event came back with a bang in November 2021 featuring Dragon’s Den Star Deborah Meaden, Facebook guru Ann Handley, keynote extraordinaire Drew Davis, and TikTok star Kyne alongside a variety of other parallel sessions. The Sage Gateshead provided a perfect backdrop for the learning, alongside the entertainment on offer for attendees including Cyclone Machine, Selfie Spots, Gif Generator, sweeties, and a comfortable chill-out zone. The fun started on the afternoon prior with member meet-ups, a Speaker party at ABOVE, and a Pre-Party Jazzy Shirt Party at Livello. The event culminated in an after-party at the hotspot Revolución de Cuba. Online guests were treated to live streams of the content alongside exclusive competitions and virtual parties.

In 2023 we welcomed 1,000 delegates in person and virtually to ATOMICON. We returned to Sage Gateshead to welcome solo entrepreneurs from across the globe to be motivated by the stellar speaker lineup, including Joe Wicks, Chris Do, Rob & Kennedy, and the ever-inspiring hosts and founders Andrew & Pete.

During the conference, the Sage concourse was alive with activations from sponsors including a prosecco wall, a GIANT inflatable whack-a-mole, arcade games, and sweets galore. The main conference activity started on the afternoon prior with fringe events across the city, member meet-ups, a Speaker party, and a Pre-Party Jazzy Shirt Party at the By The River Brew, taking advantage of the glorious weather. Online guests were treated to live streams of the content and virtual parties within the platform Flox.

Flox was also utilized for ATOMICWorld – for the two weeks before ATOMICON, ATOMICWorld covered a range of marketing topics from world-leading experts in a daily speaker slot with live Q&A, alongside 40+ curated networking sessions.

How we work together 

We work with Andrew and Pete, as well as their wider team including designers, the social media team, and ‘FOMO Creator’, along with their membership managers to explore how we can learn each year and create a bigger and better experience for ATOMICON attendees. Alongside daily communications in slack with the best emoji use, we thoroughly enjoy a monthly meeting with everyone involved in the project to make sure that we are on track and to explore new ideas together.

On the run-up to the event, we manage venues, the virtual platform, speaker sourcing and briefing, supplier liaison, AV, exhibitors, and branding, while on the day we’re on hand to look after registration and onsite delivery to give everyone peace of mind that there will be no surprises.

What the client says… 

“We love working with BeaconHouse Events, delivering an annual 1,000+ hybrid conference like no other with an international delegation growing year on year. We need all hands on deck from initial bookings of major personalities such as Joe Wicks, to being onsite from the crack of dawn on the event days BeaconHouse is a fantastic extension to our team. All details, large to small are considered, with Sophie and Rebekah always ready to explore our wildest ideas and turn them into a reality each year.”

Andrew Pickering, Co-Founder, ATOMIC

There are lots of things to take into consideration when thinking about where and how to get your delegates comfortable. What is the purpose of the event? Do they already know each other, or are you trying to help people connect? Do people need space to make notes during the speakers sessions? Different seating arrangements can majorly influence the learning experience and have the power to alter or enhance the whole atmosphere (your speaker can be the most interesting person in the world, but if you’re sitting behind a pole with a numb bum it won’t be that engaging).

So how can you make the most of your seating options to meet modern audience requirements?

Classic theatre set-up 

Close your eyes and imagine a traditional conference speaker set-up, and this is probably what you see. Theatre style is made up of rows of chairs facing the stage and is great for an event where the main focus is on one, or a range of speakers with a large audience, something like an annual company presentation, product launch, or awards show where you want your delegates attention centered on the stage. If you’re going with theatre-style seating, remember that it is not particularly well suited to taking notes or audience participation. Sitting for long periods can cause people’s attention to wander, so reassure them that stretching their legs, grabbing a drink between speakers, or using the loo is permitted by arranging the seating accordingly. Rather than long rows, create smaller sections of chairs so attendees can move around the space without awkwardly weaving along rows or disturbing others. Modern venues like The Glasshouse International Centre for Music (venue formerly known as Sage Gateshead)  have tiered seating so no one is looking at the back of someone’s head rather than the stage.

Life is a Cabaret 

Cabaret or café style seats delegates in small groups around a circular or overall table, with the chairs in a semi-circle so everyone is facing the stage (no awkward turning or craning necks here). This option is perfect for fostering conversation and for more interactive meetings where you want your attendees to do activities, workshop ideas, or discuss key themes throughout the day. This style lends itself well to taking notes or doodling, something that can be helpful for visual and kinetic learners. Small groups like this can be really helpful to get to know more people rather than only being able to speak to the people sitting on either side of you, but this can cause distractions or side conversations during presentations. Circular seating patterns like this also eliminate the problem of finding the best seat – all vantage points offer the same view and experience!

Classroom 

Just like school, each delegate gets their own table with plenty of space to make notes and spread out – all facing the front of the space. This setup is great for taking detailed notes, using laptops or tablets, or even enjoying a drink and a snack while listening to the speaker without any balancing on your knees. Consider this option if for a training session, where there might be lots of information to refer back to. Classroom style is great for sharing ideas with the group as a whole or interacting with the speaker, but it can be restrictive when it comes to group work, so carefully consider how you want people to interact with each other during the session. Interactivity can be accomplished in this setting with live polls, Q&As via mobile polling platforms such as Slido.

Flex appeal 

Flexible seating arrangements allow for the best of all worlds, allowing you to customise your setup depending on the purpose of each session during the event. Use chairs and tables that are easy to move or adapt and reconfigure the room in between each period to accommodate different types of activities, learning, or idea sharing. This type of arrangement is particularly handy for events with multiple sessions, breakout groups, or opportunities to engage and keeps your delegates interested and meeting new people, rather than sticking to the core group on their table or in their row.

Mix it up 

Seating doesn’t have to be boring! Showcase your creative side by incorporating some unique or quirky pieces into your event chill-out spaces, or split up your spaces to include multiple ways for people to relax. Think beanbag chairs, comfy sofas, swing sets, or even deckchairs in an outside space so your delegates can enjoy the fresh air between sessions. Not only are they comfy, but they will make a great photo op too.

Quiet seating areas 

The hustle and bustle of a conference or event can be overwhelming for some people, and sitting in a crowded room with strangers doesn’t make everyone feel comfortable. Create a quiet seating space where people can go to relax and escape the busy atmosphere. Signage can make it clear to other delegates that this space is not for taking calls or meetings, it is a sanctuary away from the main event space. Make sure there is lots of space to spread out, use low or dim lighting, and limit noise and distractions.

Power to the people 

Note-taking apps, emails, project planning tools; having access to our devices for a full day without the power running low is an important part of the conference experience. Many attendees will expect sustainable event materials like itineraries, notes, or venue information to be provided digitally, which means they will be using their devices more than ever before, so when you’re planning your seating arrangements, make sure that there is adequate access to power, without having to crouch by a wall socket. You could even invest in portable charging stations or wireless charging pads to keep your delegates connected and engaged.

To speak to the team at BeaconHouse Events about the best way to bring your next event to life, contact info@beaconhouse-events.co.uk