Is the Black Tie Dress Code a thing of the past?

To fully meet the traditional black tie brief, you could choose to don a dinner jacket, white shirt, black bow tie and dress shoes, or opt for an evening gown more akin to old Hollywood glamour than office chic (dresses crafted from silk, satin, chiffon and lace are all black-tie winners according to fashion designer Samantha Benveniste). These strict dress codes should help delegates to understand what the expectation is ahead of an event and give an insight into what other guests will be wearing so they can prepare in advance, but it can also add extra pressures and expense if you don’t have anything handy in your wardrobe and feel expected to buy a new dress or hire a tux.

 

Shifts in workplace culture, particularly with start-ups and tech companies, has seen a noticeable move away from traditional dress codes in the office. According to a study conducted by the Society for Human Resources Management as many as 24% of businesses in the UK now offer a flexible dress code policy and this relaxed approach reflects a broader trend towards creating a more vibrant and inclusive work environment – making the black tie dress code even more obscure to modern workers. Millennials and Gen Z now dominate the workforce and they are leading the way with a more casual dress both in and out of the office. In fact, 74% of millennials said they thought that a relaxed dress code positively impacted their productivity.

Not everyone is ready to get rid of the chance to feel a little fancy in 2023. According to market research firm Mintel, 37%of people in the UK still believe that dressing formally to a work event is a sign of respect and seriousness in a corporate setting. Certain sectors, like finance and law, are much more likely to adhere to these stricter guidelines for event dressing – usually down to maintaining a level of tradition and meeting client expectations for professional services.

We spoke to one North East based business leader in the manufacturing sector, who said, “I like that black tie events give everyone the chance to dress up, these events are usually a celebration of our team’s achievements and it adds sense of occasion that feels different and exciting. Most members of our team love the chance to get their glad rags on and take part in something out of the ordinary that marks all of their hard work during the year.”

Love it or hate it, the formal attire dress code has been a part of events since 1860 when the first dinner jacket was first worn by the Prince of Wales (later King Edward VII). The jacket was initially born out of practicality as he wanted to wear a shorter jacket when on his yacht and this style evolved into the form of eveningwear that we know today. But, as its unlikely that you will be sailing to your event in 2023, is requiring guests to dress in a certain way still fit for purpose in 2023? We turned to LinkedIn to find out what our network had to say…

Surprisingly 84 percent of people who responded to our poll said that they still enjoy black tie events and love the opportunity to get dressed up, with only 16 percent of people thinking that they are a bit old fashioned.

So, it turns out the black tie dress code is not totally obsolete but it’s certainly on the down turn and will undoubtedly become less and less prevalent as younger talent moves up the ranks. Do you still love the chance to get dressed up? Head over to our social media pages and let us know your thoughts…

To find out more about creating an experience that your delegates will remember, right in the North East contact info@beaconhouse-events.co.uk

Ready for any event-uality: Meet our Event Manager Katie

Hi Katie! You’ve been at BeaconHouse Events since 2018 what did you study? 

Seventeen-year-old Katie thought that Acting would be a sensible choice for a university degree! I wanted to go to university and I always enjoyed, and was good at, drama at school so I took a place in the Acting degree. I did my first two years in Bournemouth and finished my final year here in Newcastle before heading up to Edinburgh for a month to perform in a show at the Edinburgh Fringe Festival.

What did your first role look like after Uni? Did you know you wanted to work in the events sector right away? 

When I got back from the Edinburgh Fringe, I knew that a career in acting wasn’t right for me. The reason I didn’t pursue a career on the stage is that I found it too stressful, I didn’t enjoy the pressure and the anxiety of going on stage so I came back to Newcastle and ran a B&B; cooking breakfasts for 40 people, cleaning the rooms and working behind the front desk which was a complete change from what I was used to! From there I started working on Reception for a large chain hotel which I really enjoyed. After I had been there a little while, they happened to need support in the events team while a colleague was off sick and asked if I would be interested in joining the team and covering. I was good at it and I guess the rest is history! Working in events was nothing I ever planned for – I’m not a natural planner outside of work.

I knew that a role in the venue was not something I wanted to do long-term, but I wanted to stay in the industry and stay in the North East, so when I saw the role advertised at BeaconHouse I jumped at the opportunity.

While working in a venue is completely different from working agency side, it is still very busy and you have to learn to juggle a lot of tasks at once and maintain a level of professionalism. I think that knowledge of what goes into an event from a venue perspective, and the on-the-ground learning in that role, really helped me to transition into the event manager position here at BeaconHouse pretty quickly.

Did your stage training prepare you for a career in the events sector? 

While I didn’t enjoy the pressure that comes with performing, it did prepare me for being able to step out of my comfort zone and to positively react to any situation, which is helpful when you are on-site and dealing with any number of possible scenarios. Working on-site is my favourite part of the role and having the skills to be able to think on your feet when you are dealing with delegates, venues, and clients is definitely a skill that I’ve brought with me – the show must go on right!

What did you want to be when you were growing up? Did you always want to be an actor? 

Not at all, I either wanted to be a vet or I wanted to run my own rehabilitation centre for orangutans in Borneo!

While I was working with the events team at the hotel I had the opportunity to take eight months to go exploring and I was lucky enough to see a semi-wild orangutan in Borneo which was just an incredible experience. I have a curiosity to try and experience new things which I think is a skill that is really valued in the events industry – being curious and excited to bring new experiences to our events is a huge part of the role and you can only create new things if you take an interest in the wider world around you and are inspired by it.

You’re originally from Cornwall, why did you choose to build your career here in the North East? 

I have family connections to Teesside and am a huge Middlesbrough fan. I originally intended to move here for a year, go to loads of games, and then move back down South, but I completely fell in love with the region and didn’t want to leave! I don’t think I could live anywhere else in the UK now; I’m one of five siblings and none of us live any further South than Sheffield!

I have a golden Labrador, Luna, and the North East is such a great place to explore with her too.

Speaking of Luna, the BeaconHouse office in Hoults Yard is dog friendly – what does that mean for your work-life balance? 

It’s amazing. I had always wanted a dog, but I didn’t think that there would be enough flexibility working in events to do it. About a year into the role I decided that I would like to get one so I spoke to Sarah and Cat and asked if I could change my working hours to have longer lunch breaks so I could cycle home and walk her, and asked if she would be able to come into the office sometimes and they said yes. When she was just a pup she would just come in on a Friday so she wasn’t too disruptive, but now she is older she comes in all the time. Though we’ve not trained her to be helpful on-site yet! She would love to welcome delegates.

The office is perfectly located to walk her on lunchtime by the river or along the Hadrian’s Wall cycle path which is also nearby. Bringing Luna into the office gives me a real incentive to step away from my desk over lunch and get some fresh air; I value that hour to be able to think, come up with new ideas, and re-focus, especially with the busy season that we have coming up.

Are there any misconceptions about the industry that you would like to see banished in 2023? 

I still don’t think there is a lot of understanding about the level of work and level of detail that goes into the events that we create, especially outside of the sector. I remember during my first week at BeaconHouse Events, I was working on a major awards event and was asked to write the script for the evening – I had no idea that that was part of what an event agency would do! All these little things go into making an event a success and we often spend over a year researching and planning for our clients which is the part no one sees. As a team, we are already planning experiences for September 2024 and there are always events at different parts of their planning life cycles running simultaneously. The job is so much more than the common stereotype of booking rooms, walking around with a clipboard, and ordering lunch.

Is there a particular part of the process that you love getting involved in? 

I do love the end point of being on-site and seeing months of hard work cumulate into an experience that the client is proud of. I do like the pressure and the high stakes of being on-site too.

I also spend a lot of time pre-event working with speakers to make sure that they feel comfortable and prepared before they get up on stage which I enjoy. I hate public speaking so I think I can empathise with what would make me feel more confident. We have so many different types of speakers partnering with us for events, and not everyone does it professionally – often they are simply experts in their subject matter and need some additional support to make sure that they have everything they need in advance to do an amazing job. It can be nerve-wracking to stand up in front of 600 people so knowing that there is someone there who has your back and can walk you through the process is only going to add to the quality of the event.

Do you have any events that you look forward to every year? 

That’s a hard one because I work with so many different clients and it is the variety that is part of the reason I love my role but one that stands out is Planet Mark. They have been a client of mine since they first partnered with BeaconHouse in 2018 and each year we deliver their annual awards, looking after everything from guest booking and management, sponsorship relationship management, budget management, and cost control. Together with the management of the entries and judging process, script writing, production, staging and AV, venue management and liaison, and venue dressing.

It has been fantastic to see the team grow in the time we have worked together and to have been a part of the amazing things they have achieved.

And finally, who would your dream client be? 

I’m not sure that I have a dream client as such but if there was an opportunity to put on an event that encompassed all of the things that I love; sustainable travel, food, good wine then I’m there! I love outdoor events, like the kind we organise for The Great Run Company, so I would like to deliver more of those. They are a totally different kettle of fish to a traditional corporate event – there is so much to consider when it comes to health and safety and logistics, even the weather has a role to play!

Six things to do in the North East if you’re visiting for an event

We worked with the team at NIC-A to support with full logistics planning from invites, venue sourcing, liaison, speaker and delegate travel bookings, stage management, and onsite delivery and the event ended with a reception and dinner at Blackfriars restaurant which allowed our international delegation to experience a taste of Newcastle’s medieval past. This got us thinking – what are the things you can’t miss in North East if you’re visiting for a conference this year?

BALTIC Centre for Contemporary Art

Take a short walk across the Millennium Bridge to the Gateshead side of the River Tyne and you’ll find the Baltic Centre for Contemporary Art. This world-class gallery stretches over five floors and is free entry so it’s the perfect way to spend a few hours in the city, even on one of the drizzlier days. Head to the west-facing windows of the old flour mill for a dramatic view up the river and across the city, taking in the iconic Tyne Bridge.

Entry is from 10 am. Visit the website for further details on events and exhibitions taking place during your visit: https://baltic.art/

Newcastle Castle and Keep 

Steeped in history, this imposing Norman fortress is a rugged reminder of northern England’s turbulent past. Just a stone’s throw away from Newcastle Central Station, the castle is where the story of Newcastle began and the reason the city got its name – now it welcomes visitors seven days a week where you can explore and enjoy hidden stories of the keep and its former inhabitants. Used in many films, serials, and other video shorts to set the scene that you are in Newcastle, it is the quintessential view over the River Tyne!

Opening times, events, and further information can be found at https://www.newcastlecastle.co.uk/

Visit the North East coast

Hop on the Metro from Newcastle City Centre and in 20 minutes you’ll be soaking in the beauty of the stunning North East coastline. Boasting white sandy beaches, dramatic views, and some of the best fish and chips in the region, no trip to the North East is complete without a trip to the seaside. The Metro underground train will take you right from Central Station to Tynemouth where you can get your fix of fresh air before all the hard work begins. The Metro system can also take you directly from the city centre to the airport, so you don’t have to worry about getting stuck in traffic when you’re heading home.

Find out the latest travel news, maps, and prices for the Metro at https://www.nexus.org.uk/metro

A stroll along the Quayside

Conferences and events can be overwhelming, so get out and stretch your legs with a walk along the scenic River Tyne which runs through the heart of the city. A 15-minute stroll along the river will bring you to the bustling Ouseburn Valley which is paced with independent eateries, a thriving city farm, pubs serving local suppliers, and street art celebrating the city’s shipbuilding past. Today the Ouseburn Valley is made up of social and cultural venues, nestled alongside reminders of the area’s industrial heritage, including the old flax chimney outside the famous Cluny bar and music venue and the recently refurbished Ouseburn Railway viaduct.

Traditional North East dishes

If you fancy a bite to eat after a busy day, you’ll find traditional North East food, friendly company, and good cheer – with a fresh, modern touch at Broad Chare, which is listed in the Top 50 Gastro Pubs, the go-to place to find the best pubs to dine in in the UK. Nothing fancy, nothing fussy, just genuine warmth and an open-hearted welcome which is sometimes just what you need after a day of networking and inspiration.

https://thebroadchare.co.uk/

Mocktails with a difference

In 1898, with Queen Victoria still on the throne and the North booming with newfound industry, a water closet was installed for the people of Newcastle. Nowadays W.C bar is housed in that same Victorian public toilet beneath the well-known Bigg Market, but don’t let that put you off! Its extensive drinks menus have added to the appeal, especially the remarkably lengthy list of cocktails which can mostly be served alcohol-free if you ask. They have a wide range of interesting soft drinks and it is worth a visit for the quirky venue alone.

https://wcnewcastle.co.uk/

We always encourage our delegates to get out and see our city in the most sustainable ways possible, and visitors to Newcastle will notice the abundance of Neuron scooters that are available for you to hop on and start exploring. Download the app and see more of the North East in a way that doesn’t cost the Earth.

To find out more about creating an experience that your delegates will remember, right in the North East contact info@beaconhouse-events.co.uk

What is a good festival and how do you create one?

This ambition meant working hard to deliver a diverse events programme with the aim to make our core events truly accessible, considering those with different protected characteristics and ensuring we meet a wide range of needs and make everyone feel as welcome as possible.

As well as speaking to people from our community for their suggestions on how to create a welcoming and inclusive atmosphere across the week, we also considered everything from how to minimise the use of single-use plastics to delicious food options that helped guests to make more conscious choices! Across the week our Good Festival Ambition came to life in many different ways…

  1. Festival buddy system

We know that attending an event alone can be an intimidating experience for some people, that’s why we put a buddy system in place that gave attendees the option to be met by a friendly face from the TechNExt team or wider community on arrival. Festival buddies helped attendees feel comfortable at the event by chatting over a coffee on arrival, introducing new faces, or helping them understand more about the content of the event and what was planned that day. Anyone could apply for a ‘buddy’ through the ticket booking process.

  1. Sustainable catering

The catering was designed throughout the week to reduce carbon emissions by encouraging people to make conscious choices about what they were consuming. That meant that all buffet options at the Main Stage event and Festival Party were meat-free and the menu for the 120 guests at the conference dinner was vegetarian by default, with delegates being asked to ‘opt in’ to the meat option if that was their preference. The result was 55% of the attendees at the dinner choosing the meat-free options, as opposed to the average of only 10% that we would see at a usual event, greatly reducing the carbon footprint of the event across the week. We also worked with venues to ensure that single-use plastics were replaced onsite with environmentally friendly alternatives and recycled event materials wherever possible.

  1. Quiet spaces

A major event like TechNExt can be overwhelming so we made sure that there were signposted quiet areas in each venue where delegates could take time away from the crowds. This space was designed for everyone to make the most of, but we took steps to help guests understand that it was a sanctuary away from the event activities and not a place for meetings or phone calls.

  1. Accessible venues

With events taking place up and down the region we cherry picked venues that were easily accessible by public or alternative transport and communicated green travel options with delegates in advance of the event. From trains to metros, car sharing, e-scooters and bikes we had guests utilising a range of environmentally friendly ways to get around events. We also ensured that venues that were used across the festival programme were as accessible as possible to attendees.

  1. Funded tickets

The tech sector is diverse and we wanted to give as many people as possible the opportunity to be inspired, share their knowledge and gain insight into the latest developments in the North East tech sector. We knew that cost may be a barrier to some individuals or organisations so we offered several funded and supported places for the Main Stage conference and the party, allowing those who may not usually get access to such events a chance to be part of the festival. Funding was also available to allow a range of organisations host their own fringe events too.

We are always interested in how we can continue to learn and develop the kind of experiences that we offer delegates. Let us know what you would like to see as part of a ‘Good Festival’ of the future.

To speak to the team about your event ambitions for 2023 and beyond call on 0191 691 3456 or email info@beaconhouse-events.co.uk

From upholstery to events, Meet Katie our Project Coordinator who has you covered.

Katie joined the BeaconHouse team in early 2023 to support on the delivery of TechNExt, a major new tech festival that took over the North East this June. The event was attended by over 3000 people across the region and included over 50 events, and after getting stuck into everything from organising industry dinners, briefing speakers, working with fringe event organisers and liaising with suppliers, Katie decided to stay with the BeaconHouse team long-term and bring her skills to the other clients in our portfolio. We caught up with Katie to hear what drives her and why she loves living and working in the North East.

What did your career path look like before you joined BeaconHouse Events?

I studied English Literature at university in Newcastle and took a year out while I decided what I wanted to do next. During that year I did voluntary work in South Africa and part of that project involved organising a fundraising ball. Until then I hadn’t really had experience in what went into delivering something like that and, as I love organising things, it was a great fit for me. When I came home I looked for a role where I could put those skills into practice and I joined the team at CastleGate in central Newcastle as an events coordinator, and then events manager. I worked with the team there for almost 10 years, organising everything from conferences to weddings and corporate meetings, but after a long time in the business and having two children, I decided to try something completely new and I left to set up my own upholstery business.

I really wanted to establish a business that allowed me to be creative and to explore new ideas, and after taking a course in Manchester I ran that business successfully for around 6 years, before a chance conversation with Sarah (Thackray) tempted me back to working in events.

What was it about the role at BeaconHouse Events that really made you excited?

I was at a bit of a crossroads with my business and it was during a conversation with Sarah that she asked if I knew of anyone who might be interested in helping to support with a new tech festival in the region. Running a business on my own was getting a little lonely and I missed being part of a team and that creative collaboration, so I joined the BeaconHouse team with the expectation of just being here short-term to deliver the project and, spoiler, I ended up loving it. TechNExt was delivered back in June and it was a steep learning curve to understand the nuances of the North East tech sector, but that learning has been so valuable to bring to the variety of projects that I am working on now.

The opportunity to be part of an event that was going to have such an impact on the region was just too exciting an opportunity to turn down.

How did you find working on the TechNExt festival? What did you get involved in?

The tech sector was completely new to me and there was a lot of new terminology to learn! The tech sector in the North East is big and blossoming and it was a fantastic opportunity to see the scale of the businesses that are operating here, I had no idea about the work that a lot of them were delivering or how many businesses are based here in the region. There were over 50 events taking place across the week so I was the point of contact for a lot of the businesses who were organising fringe events and had a unique opportunity to work with a wide range of different clients in unison to bring the festival to life.

We had an ambition to create a ‘good festival’ so a lot of work went into finding venues who were forward thinking when it came to accessibility and sustainability, which was really important to the festival team. That meant a lot of work behind the scenes to make an event like TechNExt look seamless and, with working venue side for the majority of my career, I guess brought quite a unique perspective to the team because I understand the level of communication and detail that venues need to deliver something brilliant for our delegates.

The week itself was amazing, we were onsite across the whole of the North East delivering everything from an industry dinner to a talent fair, festival party and main stage event – it was a busy week but it brought together everything that I enjoy about events and we really had each other’s back as a team during the stressful moments.

What does an average day look like for you?

Now that TechNExt has been delivered and we’ve completed our evaluations and project reports, I’ll be starting to work with different project groups on some big client experiences, including a leadership event taking place in the September and an annual conference and party for one of our biggest clients. I’ve been working on sourcing the best speakers for each event, briefing them and organising venues and travel. I’ve been onsite recently too, supporting on the reception to welcome guests and make sure they are comfortable with the running of events and where to go if they have any questions.

My role is part-time and I sometimes work from home for part of the week so I always try to get some fresh air along the coast to break up the day too. We’re so lucky here in the North East that you can enjoy the coast and countryside but still be close enough to the city centre to easily commute to the office.

Is there anything about your role that you think would surprise people?

The amount of information that you can absorb on a whole range of topics really surprised me when I moved agency side. I’m pretty curious by nature and I really enjoy learning about new topics or ideas and you have the opportunity to hear some incredible people speak while you are working at an event.

Recently I supported with the delivery of an event for the National Centre for Ageing and I was fascinated to hear about the work they are doing with ageing populations in the UK, something which is going to become more and more important for employers to consider in the future. Working across such a range of different clients really opens your eyes to new experiences and opportunities which, if you’re interested in hearing new ideas, can be a real perk to the role.

I was also really surprised about the options to continue a career in events as a working mum. Catherine and Sarah have built a business that empowers women to come back into the workplace and use their skills, and there are policies in place that allow me to work from home some of the time so I can be there for the school run, then pick up again later in the evening. I didn’t expect that going back into the industry and I would encourage anyone who is considering a career in events not to be put off by the assumption there is no work-life balance – it’s worth having the conversation!

If you could design an event for any client in the world, who would be the dream?

It would have to be a large scale interiors conference or festival. We would have the best speakers in the industry, stations where delegates could learn and have a go at upholstery or upcycling and stands for people to find out about the latest trends and be inspired. That would definitely combine by two career passions in one!

We’re currently recruiting for a project coordinator like Katie. If you are interested in a career in events, we would love to hear from you. Visit www.beaconhouse-events.co.uk/careers to view our current vacancies.

Be part of the pollution solution: Five alternatives to single-use plastics for your next event

Next year BeaconHouse Events will celebrate our 10th year in business and our vision has always been to drive positive, lasting impact with every event we do, whether that be a conference, exhibition, awards ceremony or festival; and with the prediction that by 2050 there will be more plastic in our oceans than fish, it’s time to tackle the issue head on. We recognise that the event industry has a major impact on our planet and we take our role in that seriously. We don’t want to make grand statements and big promises, but we are committed to working with our team, our suppliers and our clients to make consistent, considered changes as a carbon responsible business. This includes taking a close look at how we can significantly reduce, commit to reuse and make it easier to recycle any single-use plastics at our events.

From 1 October 2023 businesses must no longer supply, sell or offer certain single-use plastic items in England, this includes the sale of plastic cutlery, balloon sticks and polystyrene cups. So, what are the alternatives that will allow you to give your delegates a great experience?

Lanyards

Lanyards are usually the first thing you see when you enter an event, but traditional lanyards are made from plastic materials that will take hundreds of years to decompose. Not the kind of legacy you want your event to have! Luckily there are plenty of eco-friendly, affordable options on the market now, including lanyards made of bamboo or recycled fabrics, which achieve the same effect. Where possible to avoid date specific branding and you can use your lanyard again and again (it’s more cost effective too!) – and avoid the plastic wallet and print your badge info on recycled card.

Plastic bottles and cups

According to a 2022 study by Zero Waste Scotland, if reusable cups replaced single-use plastic cups, carbon emissions could fall by 69%. In UK terms, a switch from disposable cups to reusable cups could save 52,000 t CO2e each year! Most people have a cupboard full of reusable water bottles at home that they use for the gym, their commute or for the office. Communicate with your delegates in advance, explain your environmental commitments and encourage them to bring their own reusable water bottles or hot drink cups along on the day, avoiding the dreaded piles of single-use water bottles making their way to landfill when the event is over. You could even offer an incentive on the day for anyone who remembers to bring theirs along.

Decorations

You want to put your own stamp on your venue and curate a space that your delegates enjoy being in and want to share. There can be the temptation to invest in photo-ops like balloon walls, but with a bit of creativity you can create something striking that your guests will really remember. Plants are great for mindfulness so in place of balloons (that can take around 450 years to decompose!), consider hiring something that can be reused, fresh foliage or a living wall to bring your space to life instead.

Cutlery and plates

People always remember which events have a good spread, and now they might also remember how it was served too. Knives, forks and spoons made from birchwood are a sustainable alternative for plastic cutlery, the tree grows fast and because it is naturally smooth there are no worries about splinters. There are even edible options on the market made from Jowar flour; they decompose very quickly, especially when you add water to them or the other, more fun option, is to eat them. Replace your plastic plates with more biodegradable options like bamboo or even corn starch; these alternatives are just as durable as plastic and can look a lot more aesthetically pleasing too.

Plastic bags

There is often a lot to carry at an event, festival or conference and giving out handy carrier bags can make a delegate’s life much easier; but did you know that less that 1% of the 5 trillion plastic bags we use worldwide each year are recycled? Tote bags on the other hand are washable, reusable and can be made from recycled materials (and who doesn’t love a practical tote bag when they are nipping to the shops). Should it be a single day event, perhaps a branded paper shopper could be the better fit, and easily recycled by attendees afterwards. If you are giving out merch at your event, why not avoid the usual plastic waste and opt for wooden USB sticks, postcard seed sticks or bamboo notepads instead.

Our ESG strategy is based around key United Nations Sustainable Development Goals, otherwise known as the Global Goals, which look to end poverty, protect the planet and ensure that all people enjoy peace and prosperity. We particularly wanted to focus the strategy on areas where we could make meaningful change as a team, including Climate Action, Responsible Consumption and Production, Quality Education and Good Health and Wellbeing; all areas where we can strive to have an authentic and last impact both in the North East and across the events sector as a whole.

To find out more about how we can help you to work towards your sustainability goals or to understand more about how we are making changes as a business contact info@beaconhouse-events.co.uk.

Structure, sports, and snack drawers – Meet our Office Manager Ashley

With our client portfolio growing and more people than ever joining the BeaconHouse team, we knew it was time to bring in an expert to make sure our processes were robust and we had a strong foundation for our continued growth. With this being a completely new role for the business, we knew we had to find someone who could get stuff done but also be a great culture fit for the team. Enter, Ashley.

Ashley brings over five years of senior executive support experience to BeaconHouse and is supporting the leadership team with business operations and finance, freeing them up to deliver what they do best; creating connections, getting out onsite and driving the business forward.

We caught up with Ashley to find out how she’s finding being an adopted Geordie, why process is an important part of creativity and why the snack drawer should never be empty…

What does your career path look like before you joined BeaconHouse Events? 

After my AS Levels, I got a little bit bored of being in full-time education and as I’m a very practical person, I just felt that I needed to be out in the world doing something. I started working in admin and finance and then trained to be a personal trainer which is where my love of fitness started (you can still find me in the gym most mornings before I walk into the office).

My first ‘proper job’ was working in admin for a property developer and within two months I was promoted to executive assistant when they saw that was where my skills really lay. This was where I really started learning what it takes to make an office run smoothly, how to be an effective PA and the trick of creative problem solving. I realised that I enjoyed, and was good at, business operations and that’s what I’ve specialised in since. My last role before joining BeaconHouse was at a legal tech firm who were going through substantial growth and needed help to really get their processes and procedures in place to make the journey as smooth as possible for the team.

From your experience of working with a business as they grow, why do you think the background processes are important?

The events sector is so creative and it is my role to put best practice, procedures and shortcuts in place to free up the senior team and the delivery team, so they can spend more time with clients, coming up with creative ideas and researching the latest trends rather than being bogged down with all those tasks that suck up your time and don’t always hold much value when you’re busy delivering client-facing content. As we are growing and welcoming more people to the team, it’s important to have steps in place to help them feel confident and empowered to do their job well as well as the space to learn and grow into the role.

That was what really drew me to BeaconHouse; as soon as I started talking to Sarah and Catherine, they told me their plans to expand and bring in more talented people and I was so excited about the prospect of working with them to put purposeful and impacting structures in place to help them reach their goals.

What does an average day look like for you?

I start my day at the gym before walking into the office at Hoult’s Yard. I live in Heaton, so it is a really nice walk to get into work, especially in the sunny weather we’ve had recently.

First thing on a morning, I always reconcile the banking transactions! We obviously deal with a lot of suppliers and payments coming in and out so luckily, I really enjoy this side of the role. Getting that ticked off the list on a morning means I concentrate on other tasks during the day knowing the team have everything they need to deliver amazing events. After that, it’s onto building processes for things like ordering merchandise or logging holiday requests – we have a few new procedures being bedded in at the moment so I’m keen to get feedback on how they are working. I work a lot with the internal sustainability team so after any meeting with them or the senior team I general, I make sure everyone knows who is leading on which tasks, so everything run smoothly.

Working in such a busy sector, the events managers are often out and about so I make sure we always have their favourite snack on hand to give them little boost during the day. The office dogs don’t get forgotten either, I really miss spending time with my Labrador cross, Eddie, who is back in Worcestershire, so I always make sure to give them a cuddle and a snack during the day.

Where can we find you when you’re not in the office?

I love sport (watching and playing) and exercise, and I used to be part of rounders league back home, so I wish we had similar here in the North East, but there doesn’t seem to be one – we’ll have to get one started! Other than that, I make an effort to get to as many Newcastle games as possible, even when I wasn’t living here, I visited every month or so to go to games. Luckily, Lewis and Grace in the BeaconHouse team are fans of the club too so I’m in good company.

I’m such a foodie so living in Heaton is perfect too. All of the little independent restaurant and cafes are amazing, and my current favourite is Aidan’s Kitchen in Sandyford. Hoult’s Yard is such a hidden gem too. Because I’m so organised during the week, I try to be more relaxed and go with the flow on a weekend, so anything goes. I love walking, so being so close to the Northumberland coast is a real bonus, especially the lovely country pubs – I thought I knew the area well from visiting often but I keep finding new places to explore!

While you don’t work directly on events, who would be your dream client for BeaconHouse to work with? 

Anything in football! Being part of the organisation of the major events, like the overseas international camps in the summer for the England men’s and women’s team would be amazing – there is so much planning involved to making all the basics run smoothly before they even kick a ball. Things we often don’t think about, like getting their passports and travel arrangements ready, daily itineraries, kits and dietary requirements sorted, I would be in heaven organising something like that.

If you are interested in a career in events, we would love to hear from you. Visit www.beaconhouse-events.co.uk/careers to view our current vacancies.

What’s the Meta? How technology will impact the future of corporate events

During the pandemic we unlocked the possibilities of technology and used digital platforms to continue to allow our clients to connect and inspire their stake holders, even when they couldn’t be physically together. One of the main things we took away from TechNExt 2023 was the idea that technological advancements are the most impactful when they keep real people at the heart of the process, so we asked our team where they think tech could give our delegates even more…

Creativity

With the advent of more established platforms for virtual world building, the sky is literally the limit when it comes to your virtual event venues! There is no reason to be limited by what is possible IRL, your event could be held anywhere in the world or you can surprise and delight your attendees with a completely new landscape, the only limit is your imagination. If you are running a hybrid event, why not build a digital replica of your event space and allow people to interact with your on-site teams in real time – something that might not always be possible to accommodate in the real world. Want to hold your event on the moon? Go for it!

Sustainability

At BeaconHouse we are always looking for ways to reduce our impact on the planet when it comes to our events, and this includes how we adopt technology to combat issues like our carbon footprint from unnecessary travel. Hosting some, or all, of your event in a virtual world could be the answer to costly plane tickets as well while addressing environmental concerns at the same time. Alongside exploring options for virtual worlds, you could also look at current mainstream technologies such as live streaming events – advances in internet speeds and 5G are making video and streaming easier than ever.

Inclusivity

Not everyone is able to attend events in person, and if you are looking to have a truly inclusive experience it is important to represent every voice in the conversation. Giving your delates the option to experience an event through a VR headset, or similarly without, at home could be the answer to engaging with previously hard to reach audiences, while digital ways to participate in conversations could allow the quieter voices in the room to be heard and open the floor up to previously unheard ideas. In recent years there have been huge step forward when it comes to using tech to bring people from around the world together – but language barriers can sometimes cause a problem. Consider using a live translation solution to make sure everyone is welcomed and included.

Learning through data  

With every event we want to learn from the data collected on site to make the next experience even better for the people attending. Advances in wearable technologies are now allowing corporate events teams to collect and study delegate data including how they move around the venue, how long they spend in each session or even emotions during different parts of the experience. At the moment this tech could be built into a lanyard or wristband but with a bit of creative thinking the trusty feedback form could be a thing of the past.

World-Class Speakers

If ABBA can do holograms, why can’t we? We all want our delegates to come away inspired and motivated from our events, and often it is the key note speaker who does just that. But what if they didn’t have to be there in person? In the future holograms could be delivering the ideas at corporate events, allowing a people outside of major cities access to the biggest names and the newest ideas and their much more exciting than a video call!

Remember that just because the tech exists, it doesn’t always mean it is the right solution for your business – consider Jurassic Park, just because we can doesn’t mean that we should! It all come back to people. When adopting new technologies, it is important to consider if the digital space inclusive for all ages and work with an expert to make sure it is immersive, innovative and as engaging as the IRL event.

At BeaconHouse Events our team is always one step ahead of the latest trends and advancements in the sector. If you would like to talk to one of the team about your goals for 2023/24 or how events can form part of your strategy, give us a call on 0191 691 3456 or email info@beaconhouse-events.co.uk.

We’re growing our team in line with major new client wins.

The team has been hard at work already this year delivering work including the creation of two customer events and an annual general meeting in April for Newcastle Building Society and the ‘Good to Grow’ event in partnership with North of Tyne Combined Authority in May, with the latter attracting over 150 business leaders to discuss what doing good business really means. Future delivery will include a celebration for adults, children and young people who care for a loved one in partnership with Newcastle Carers, a two-day community conference with No Code North East for makers and platforms to showcase, learn, and play and a series of staff engagement events across 2023/24 with CF Fertilisers. We’ll also be working on a 3-day conference for a national oral and dental research society, taking place in autumn 2024.

We’re also working with teams at Dynamo and Sunderland Software City to bring to life TechNExt, a major new week-long festival created to champion and promote the North East’s blossoming tech sector.

Sustainability and ESG strategy will continue to form a key pillar of our 2023 work as we continue to support ambitious North East businesses across the emerging tech, education, innovation, architecture, healthcare and creative arts sectors.

Our co-founder and director Sarah Thackray said “We are an ambitious agency with a client portfolio which stretches across the whole of the UK. The beginning of 2023 has been incredibly busy as we work towards our ambition of a 25 percent increase in revenue this year and we are delighted to welcome new faces to the team as we continue to achieve our goal.

“Post-pandemic we have seen an increase in clients looking for innovative, modern event solutions to engage with their internal teams and stakeholders. Our rapid growth means that we have scaled our team, bringing in new talent to the agency to cope with the rise in demand. Since the beginning of 2023 we have welcomed two new project co-ordinators, as well as an office manager to support delivery of our busy portfolio.

“Earlier this year we were proud to be awarded the Good Work Pledge from North of Tyne Combined Authority. This award recognises our efforts to be a fair employer, our commitment to staff health and wellbeing and our demonstration of social responsibility in the region. We have some incredible projects in the pipeline this year and these ambitious plans will mean more opportunities for new talent to join the BeaconHouse team. The talent in our regional freelance community is fantastic and we are always looking to speak to resourceful and trusted people to partner with us.”

“The launch of our ESG strategy will form the backbone of our future growth. This action plan includes steps to reduce carbon emissions by 5 per cent year on year, with the aim to be a carbon neutral business by the end of 2027 alongside supply chain engagement, research into sustainably sourcing materials, digital solutions to limit single-use print and staff training to upskill the team on the future of events both in-person and online. The inclusion of financial resilience was important to us as a team, without a robust business model you simply don’t have the capacity, skills or resource to invest back into the wider community. Everything that we have planned works in tandem with our growth plans for the coming years and allows us to support our clients to achieve both their business ambitions, while supporting them to reach their own ESG goals too.”

To register your interest in forthcoming positions please email your CV and cover letter to joinus@beaconhouse-events.co.uk

Major new festival celebrates the region’s tech sector

Organised by regional tech network Dynamo and its partner Sunderland Software City, TechNExt Festival will host events across the North East, with a ‘BIONIC woman’ and a ‘Chief Failure Officer’ among the speakers at the centrepiece conference, and over 40 fringe events taking place from Teesside to Tyneside.

On Wednesday June 21st the festival Main Stage will host a series of thought-provoking conference talks from leaders in technology and related industries at Sunderland City Hall. The day is being designed to include a range of speakers and disciplines centred on the theme; technology, the future and us. The programme line-up also covers three key sub themes – innovation and humans, technology and ethics, and business, society and people: Getting the balance right.

The world-class line-up for the Main Stage includes ‘Bionic’ Tilly Lockey; Dutch academic and author Paul Iske; computer scientist and founder of the Stemettes Anne-Marie Imafidon; ex-Microsoft executive Dave Coplin; emerging tech trailblazer Nell Watson and Mala Kumar, a global leader in tech for good.

Speaking about the event Dr David Dunn, CEO of both Dynamo and Sunderland Software City said, “Our aim is to bring at least 3,000 attendees together to showcase the vibrancy, excellence and ambition of the north east tech sector. Other areas of the UK already have tech festivals, so it’s about time we had a similar platform to show just how good we are!” he added.

Dynamo Director Sarah Thackray explained: “We’ve had a huge amount of interest in TechNExt since we announced that the festival was taking place and we are looking forward to bringing together people from a wide range of backgrounds to create conversations and discuss the world-class work that is being delivered in the region.

“Our industry dinner in Durham on Tuesday, June 20 has been designed to give attendees a chance to connect with peers, tech entrepreneurs and business leaders across the region. It’ll be a fantastic opportunity to mix and network with leading figures from the regional sector.

“Then on June 21 we will be at City Hall in Sunderland for the TechNExt Main Stage, bringing some brilliant international speakers together. The big social of the festival, the party, will also take place on June 22 also in Newcastle at Revolucion de Cuba, and tickets are available on the website for anyone who would like to come along to any of the events throughout the week.”

As well as the curated key events, TechNExt will feature a vibrant showcase programme of over 40 fringe events, many of which are free to attend. Tech companies and organisations have submitted ideas for the programme which will see them throw their doors open to engage the wider community, and shine a light on the amazing tech we have in this region.

Tech Talent Live, a free, drop in careers event is for anyone keen to learn more about tech careers and the employers in the North East will take place on Thursday 22 June. The aim of this event is to inspire, motivate and inform the next generation of tech and digital talent, as well as showcase our North East employers to anyone looking for a role in the sector. Tech Talent Live offers students, recent graduates, career changers or those new to the tech sector the chance to hear short talks on career options in the region and take part in CV workshops.

Headline sponsors for TechNExt are Digital Catapult, Newcastle Strategic Solutions, Opencast and Sage.

TechNExt is being planned as a Good Festival, with ‘for good’ being a core value of every element of the programme.

Sarah explained: “Delivering a Good Festival means we’re focusing on quality, inclusivity, diversity, accessibility and sustainability. It also means delivering a diverse programme and we aim to make our core events truly accessible, considering those with different protected characteristics and ensuring we meet their needs and make them as welcome as possible.

“We’ve had such a positive response to the Festival, and we’re looking forward to bringing the region’s tech sector together through a week of fantastic events.”

To book tickets, or for more information about TechNExt, go to https://technext.co.uk

Learning at Work Week: Using events to stimulate learning and professional development with your team.

The events sector is fast-paced and continuous learning is a huge part of our culture here at BeaconHouse Events. Our monthly ‘HeadSheds’ are designed to give us an opportunity to step out of our comfort zone and learn from external experts, and each other, to make sure we stay ahead of the game for ourselves and our clients. Recently we’ve covered everything from Canva hacks to digital marketing and the future of sustainability; we all really value taking the time to focus on our personal growth through learning, even in the busiest weeks.

Real growth through learning comes when we have the capacity to act on the new information that we have learnt and derive our own ideas from it, rather than simply hearing something new and not adapting based on the new knowledge we have received. We caught up with our team to discover how events can stimulate learning and what they think the key is to creating an environment that cultivates absorbing information and adopting new ideas.

Events create strong cultures

Getting your team together offsite and outside of the day to day can give them a chance to bond, learn from each other and builds a culture of trust, something which is key when you are asking people to discuss new ideas or try different ways of doing things. A team who feel psychologically safe because they have a strong culture will be much more willing to take risks in order to innovate, be more creative and learn from each other to solve problems.

Access to world-class speakers

A conference gives you an opportunity to inspire your team through world-class speakers and ideas that they may not usually have access to or take the time to seek out. We can all get stuck in the echo-chamber of social media, our work places or social groups and choosing a speaker that challenges and inspires your team will have a huge impact on their learning and development. Technology like video dial-ins or hybrid events has shrunk the world when it comes to access to the best speakers from across the globe so think big!

Create space for conversations

Talking about ideas or things we have learnt is a great way to solidify information in our brains. By creating space to discuss an idea or dissect new information we can help to bring it to life and put it in context. When you are designing your event environment it’s important to think about how and where your delegates will interact with each other, and how you can give quieter or more reflective members a chance to be part of the conversation. Think about including discussion points in your event packs to help people learn from each other in a robust and meaningful way – this can be especially helpful if your delegates have never met before!

Remember not everyone learns the same way

Not every delegate will learn in the same way, so its important to take advice from your delegates in advance of the event to understand if a small seminar, lecture or online event would work best for their learning experience. Try and curate a mix of experiences that will allow people to take in and retain what is being discussed – this could be digital ways of interacting with proceedings, an illustrator visually bringing to life key ideas from the conference or an event take away with key learnings to read later.

Take time to reflect

Post-event take time to see if the learning on the day is being put into action back in the ‘real world’. Follow up with a post-event questionnaire, or even a ‘implementation seminar’ to find out what people can remember and what they found most valuable from the experience, this will help you to enhance the learning experience at your next event and increase your overall event value.

At BeaconHouse Events we work closely with our clients to understand the aims of your experience and the desired learning outcomes, so we can pick the speakers that best align with your vision and curate events that support delegates preferred format for learning. For more information and to speak to the team about building a learning based event email info@beaconhouse-events.co.uk or call +44 (0)191 691 3456

Aint No Mountain High Enough…meet Project Coordinator Rebekah

Her keen eye for detail and ability to sniff out the next biggest trend means that she is always first with recommendations for the latest office must-trys and keen to come up with fresh, relevant ideas to keep our events ahead of the game.

A keen hiker, Rebekah finds peace and creativity in the great outdoors; so we grabbed a flask and pulled up a camping chair to find out how she scaled her career ladder, what most surprised her most about joining the industry and who her dream client would be (spoiler: we’re going to need our wellies for this one).

Our team has a varied career background – what did your career look like before you joined us?

I studied Surface Design for Fashion and Interiors at the University of Huddersfield and then went on to a Masters in Fashion Textile Practice. My Surface Design degree had a real focus on the whole process, from a creative idea to seeing a product in store, including everything from visual research, material exploration, business management and an understanding of final production – I loved the research and discovering what was shaping our collective consciousness, which led me to work as a Freelance Print Designer for Acorn Conceptual Textiles, a highly successful Textile Design Studio, and an internship with Joanna Feeley and the team at TrendBible. After my internship I stayed at TrendBible for almost 6 years, working my way up to Trend Consultant, where I predominately worked across Homes and Interiors and the Baby & Kids markets, working with clients across the globe. I love seeing a project come together from first concept to finished product and it came to the point in my career when I was ready for a new and exciting challenge, which is when I found my role at BeaconHouse Events.

What first drew you to a career in event management?

When I thought it was time for the next step I started to think about my skills and where I could apply them, and I kept coming back to 3 main things – detail orientated, super organised, and personable– three key skills I would say every event planner needs! Outside of work, I’m the planner in my friendship group, I love to plan trips, seek out the news hotspots for cafes, restaurants and design hubs and I love to see people having a good time. I thought that if I could be a part of creating experiences that make people feel happy, empowered, inspired, and catered for then that would be a good day at work for me.

I also thrive in busyness, thinking on your feet and meeting new people. The fast-paced nature of working in events really excited me, I love being hands on and getting stuck in so the onsite days are something I knew I would really enjoy. From my experience of attending events, whether that’s been a conference / tradeshow for work or a festival, I really felt the power they have to bring people together and a fun way to drive positive change. Events are a great way of getting people together to do some good and I wanted to be part of that.

What skills do you think you need to be a great project coordinator?

You have to be highly organised, have excellent attention to detail and the ability to time manage effectively and multi-task as there are always a lot of different project plates spinning and the odd curve-ball to content with. Events are often a time of high pressure for our clients and one of the key skills has to be strong communication along with the ability to shape and maintain robust relationships built on trust and transparency.

Tell me what a typical day looks like for you

At the moment I am still finding my feet in the business, but I’m so pleased to already be working across a wide range of events and clients. My day-to-day is mostly juggling lots of different tasks, which makes every day different! This could include communicating with vendors, booking travel, report writing, researching into venues or activities, website content, managing supplier and client relationships, client calls, site visits, or a really yummy one and my personal favourite, food tasting. I’m also very proud to be a part of the BeaconHouse marketing and sustainability teams so my internal role consists of supporting and contributing to our planning meetings, helping with strategies and tasks to grow and drive change from within the business.

BeaconHouse offers the opportunity to get involved in ‘Wellbeing Days’, where we can volunteer with causes we care about, and I’m looking forward to getting involved with giving back. The events sector has a reputation for being high-pressure and I’m passionate about starting positive conversations about mental health; I would love to volunteer and offer support to some of the local organisations doing fantastic work in this area and I have plans to become a mental-health first-aider in the future.

What surprised you most when you joined the events sector?

What surprised me the most was how much of the role is office based! A lot of what people associate event planning with is being present at parties or conferences or being out and about meeting venues, but actually that is just the end result of months of hard work behind the scenes.

Seeing months of hard work finally come to life in a really visual way is definitely one of the things that I find most rewarding about the job – and getting to be a part of that experience is even better.

Where can we find you outside of the office?

I love being outside so you can usually find me exploring the North East countryside with my cockapoo Olly. We are incredibly lucky to have so much natural beauty in the region and I love seeking out spaces that are untouched, have good views and where you can hear a pin drop. To me there’s no better feeling of climbing a mountain, no matter how tough it was and seeing the view at the top – just like planning an event really!

What would be a dream client to work with?

It would have to be the National Trust. It would be a dream to create an event that helps to protect our natural environments and to educate people of the benefits of nature for our physical and mental health would be very rewarding. It could include a sponsored walk, talks from organisations and charities such as Mind, Mind over Mountains, or Adventure Therapy and it would have to take place in a gorgeous, natural outdoor setting – though we would have to have a good think about how we got a good wifi connection…