A linguist at heart and a perfectionist by nature. Originally from London, Sarah moved to Newcastle to study modern languages at Newcastle University. Having fallen in love with the region Sarah now lives on the coast with her family.
Having previously lived and worked in both Spain and France, Sarah began her career in the North East as a relocation consultant with IBM. Strengths in project management and communication skills made for a natural transition into the events industry. Sarah has spent over 20 years working on a range of conferences and events across the UK as well as in the Middle East.
Having delivered events in nearly every sector and industry, Sarah co-founded BeaconHouse Events in 2014. Passionate about driving sustainable change in the events industry, Sarah spearheads the agency’s ESG strategy, founded the north east event sustainability supply chain roundtable and has been named as one of the UK’s leaders in event sustainability by micebook and Isla. She is an expert in growth strategy and finance with particular strengths in event strategy, budget management, programme curation, and stakeholder management.
Holding PRINCE2 and Chartered Institute of Marketing qualifications, Sarah is an established and experienced events and conference specialist. Sarah is also a Voluntary Director and Chair of the charity Groundwork North East & Cumbria‘s trading company. She is also a Director of tech network Dynamo North East CIC and the North East’s Entrepreneurs Forum.